You’ve probably seen digital display advertising before, even if you didn’t realise what it was. Display advertising appears on third-party websites and uses graphics, video, image, or text to market products or services.
Display ads are designed to stand out to users and attract their attention. And it’s becoming more and more popular for businesses as a marketing strategy. As one of the most efficient digital advertising options available, digital display is relatively cost effective and if done well can give business owners a high return on their investment.
Although they seem simple enough, there’s a lot that goes into creating an effective digital display advertising campaign. Learning the key elements and how they work will give you the edge as a marketer as more and more businesses turn to digital display to get results.
What is display advertising in digital marketing?
Digital marketing is marketing used by businesses to promote their brand, product, or service through digital channels. Many businesses prefer to do digital marketing on websites, apps, or on social media. It allows them to target specific audiences based on demographics and interests.
Display advertising is one form of digital advertising. In some ways it looks similar to traditional advertising, using images and text to attract the user’s attention. But it also uses other more sophisticated methods too.
The most common types of display advertising are banner displays and ad spaces within websites specific to the business’s audience.
These visual ads are excellent ways to entice the user to click on the ad and be directed to the business website.
What is a digital display ad?
A digital display ad is a targeted ad to attract the audience of a website, social media platform or other digital medium to take a specific action.
They can also be used for retargeting campaigns. This is where ads are served to users who have already visited a specific website or social media page. The aim is to “retarget” them and encourage them to return to the website to take the same action.
Display ads are used by businesses to:
- Build brand awareness
- Generate leads through the use of a lead magnet
- Attract abandoned users/customers through retargeting
- Nurture leads through the buying process
In a world where we’re continually inundated with advertising, it takes some clever tactics to stand out. But there are a few simple principles that should apply regardless of what product or service you promote with digital display.
1. Be respectful to your potential customers
2. Use a simple design. If there’s too much in a small space it’s confusing.
3. Go for quality over quantity
4. Include a strong call to action
These few basic principles will give you a solid foundation for creating display ads.
Challenges of digital display advertising
One of the biggest challenges with digital display advertising is the increase of ad blockers and banner blindness. Banner blindness is when people don’t notice the banner ads that are displayed on websites.
Banner blindness is caused by a number of factors, including the fact that people are bombarded with so many marketing messages every day that they don’t notice them.
Learning ways to avoid banner blindness is important so you can consider it when developing a digital display campaign. You can include using creative visuals and interesting layouts, using animation, and making sure your ad is relevant to the user to help.
Digital display course to fast track your career
If you already have some knowledge of digital display advertising it might be time to upgrade your skills to improve your career options.
Digital Academy’s short course, Digital Display DMI Tracks, is the next generation in upskilling for the digital world. DMI Tracks are specialised bite-sized lessons, complete with interactive learning tools that target competency and readiness.
Designed to give you ultimate flexibility in self paced learning, the course caters to both experienced marketers who want to upskill quickly, as well as beginners. So if you’re a marketing and admin all-rounder, business owner, manager, or sales staff this is the course for you. In fact, it’s suitable for anyone who will be responsible for leading or working on digital display advertising campaigns, regardless of previous experience.
Digital Display DMI Tracks is designed to give you relevant skills with a focus on what’s needed to produce an effective digital display campaign.
- Project Management
- Budget Management
- Advertising Campaigns
- Measuring Data
- Script Writing
- Graphic Design
Digital Academy is the exclusive education partner of the Digital Marketing Institute (DMI) in the Asia Pacific region. That means your qualifications will be recognised by employers and colleagues all over the world.
Benefits of choosing Digital Academy
While there are a lot of courses to choose from that make promises of skills in Digital Display, it’s important you compare what you’ll learn and how relevant it will be to future employers. Will you learn the skills employers are looking for?
Digital Academy works closely with industry experts to produce the best learning content with a range of benefits you won’t get with other courses.
- You’ll get a globally recognised certificate as the Direct Marketing Institute certification framework is known all across the world
- Learn from the best with exclusive insights from experts and industry leaders.
- Local support because Digital Academy is based in Australia, providing you with the support you need right when you need it.
- Real self-paced online learning lets you study online anytime and anywhere.
- Exclusive access to myDMI, Digital Academy’s innovative membership platform that gives you lots of valuable digital marketing content and resources.
Digital Display
If you’re thinking of a career in digital marketing choose a course that will give you the real-life skills employers are looking for. You’ll be job-ready when you complete the Digital Academy’s Digital Display course.
You can start learning today when you enrol. Take the first step toward your dream digital marketing job and enrol today.
