This course is designed for beginners in marketing. If you’ve never touched a digital sales platform or analytics dashboard in your life, but you need to understand how and why digital marketing works, this is the course for you.
This short course is designed to get you up to speed with the core principles and practices of planning a digital strategy, from alignment with customer personas to telling your brand story the right way.
Your digital customers’ needs are changing all the time. Learn to stay one step ahead of their expectations. This course covers everything from tracking and analysing their world to creating feedback loops for continual improvement.
There’s a lot that goes into creating an effective digital display advertising campaign. Learn the principles of digital display, including graphic design essentials, display campaign strategy, managing your ad budget, and more.
Email marketing can be an incredibly effective, high-ROI component of a well-rounded digital marketing strategy. But it takes specific skills to make the most of it. Skills you’ll pick up in this feature-packed online email marketing short course.
Need to upskill in paid media? This short course is for you. You’ll develop skills in PPC (pay per click) campaign optimisation, search marketing, eCommerce and how to present your awesome results in a visually impressive report.
How do websites end up ranked highly in Google search results? Learn what makes a well-optimised site, from content and usability to mobile optimisation and more. Get confident with building a high-performing SEO strategy from the ground up.
What's the difference between a polished, professional website and an average one? Do you know the design elements? This course covers the essentials of graphics, user testing, project managing website optimisation and more.
This course is all about content marketing. From crafting social media messaging, to keeping website visitors engaged, content marketing is an art. You’ll learn creative approaches and practical skills you can apply across various channels.
Get ready to shake up your organisation’s eCommerce results. This associate certificate level course develops your skills and knowledge in user experience (UX) design, customer experience (CX), conversion rate optimisation, and messaging.