Certified Digital Strategy & Planning Specialist

Taking leadership of strategy is the next step in your digital career. This Certification in Digital Strategy and Planning will get you there. You’ll learn digital communications, analytics, marketing automation, and more.



30 Hours of self paced learning


100% Online – On Demand

Course Type

Short Course

Course overview

Over these nine modules, you’ll develop the thinking skills and practical tools you need to lead business teams working together on effective, agile strategies. See how all the building blocks of a strong digital approach come together to generate real results and change. Get the skills you need to think, act and communicate like a strategic leader.


  • Nine comprehensive modules covering digital strategy & planning
  • A deep dive into the key digital channels
  • Automation concepts and how to streamline
  • A free DMI Membership

Who should enrol?

  • Digital marketers ready to move into a management role
  • Traditional marketers with responsibility for overseeing digital strategy
  • Business owners and managers who want to take control of strategy
  • Advisers and consultants looking to deliver a different level of value
  • Career changers looking for a specialist certification to get their foot in the door



Globally recognized certification

Receive a globally recongnised certificate
upon completion of your course


Learn from the best

Exclusive insights from recognised experts and industry leaders.



Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.


Get local support

Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.


Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.


Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.



What will I learn?


9 Modules • Approx 30 Hours of Learning Content


To make sense of all the data and theory out there, you need a methodical approach to strategic planning. The 3i Framework is designed to make it simple and straightforward to select the best digital strategy options of your organisation, then put the strategies into action. In this intro module, you’ll learn the basics of this impressive yet easy-to-use framework.

  • Fundamentals behind the 3i Methodology
  • How to develop business strategies
  • Key components in an effective digital strategy
  • Strategic management: looking to long-term success
Traditional Communications

Digital marketing might seem a world away from old-school marketing. But the basic principles of communications are still the same. And traditional advertising, sales and comms still have big influences on the way we do things in digital spaces. While there’s a ton more exciting opportunities with digital marketing, it’s important to remember what makes it all work in the first place. This module covers:

  • marketing mixes
  • customer journeys
  • communications and creative planning
  • media strategy
  • amplifying brand performance
Digital Communications

Compared to traditional comms, there’s an incredible array of channels, platforms and methods in digital communications. Audiences (your target markets) are more diverse and fragmented. And you’ve got to know them better than ever to communicate with them effectively. This module covers:

  • fundamentals of planning in digital communications
  • improving ROI
  • understanding your audience
  • setting budgets for strategies
  • reviewing resources
  • measuring and analysing results
Digital Channels

Your audiences spend their time on a breadth of different digital channels. If you want to meet them where they are, you need to understand how, why and when they use each channel. And that’s before you know the technical aspects of marketing with each channel, plus how different channels integrate and work together. This module encapsulates the must-knows of digital channels, including:

  • inbound and outbound strategies
  • cross media planning
  • digital channel mix
  • social media
  • content marketing
  • search marketing
  • email marketing
  • affiliate marketing
  • automation
  • display and video advertising
Automation & Communication

Automation can’t do everything, but it can make your life a whole lot easier – and streamline your team’s work plans. It’s a smarter way to work that can save you time and resources whilst maximising your ROI. In this module, learn about your strategic options for:

  • key concepts in automation
  • from generating to managing and nurturing leads
  • keeping automated comms true and relevant
  • analysing and reporting on leads using automation data
Budget & Resourcing

Clever budgeting and resourcing isn’t just about how much money you’ve got to spend on a campaign. It’s about how you get the maximum ROI for your money, time and resources – including your team’s talent. Get confident with resourcing basics, including:

  • key factors to consider
  • setting a budget that makes sense
  • monitoring and optimising budget as you go
  • hiring, training and retaining the best people
Big Data & Analytics

‘Big data’ only sounds intimidating if you don’t know where it comes from and what it means. With a few key practices, you can turn the massive volume of data available to you as a marketer into something you can use to guide strategy in meaningful ways. This module helps you understand and confidently discuss:

  • how data is collected and organised
  • analytical tools for marketers
  • artificial intelligence and other cutting-edge analytical tech
  • applications for analytical tools
Digital Leadership

Leadership capability is essential if you want to confidently drive your organisation’s digital future, with the backing of your team and stakeholders. This module equips you with the insights to:

  • lead transitions from traditional to digital marketing
  • keep your knowledge and skills consistently up to date
  • capably and convincingly implement digital strategies
Strategy Formulation & Plan

A documented strategy is centred on a ‘how’: how you’ll get from where you are, to where you want to go. But there’s a lot more that goes into a clear and actionable digital strategy. In this module you’ll learn how to approach formulation methodically, including:

  • research and intelligence
  • developing multiple strategic alternatives
  • selecting the best options for your organisation
  • formalising and communicating your strategy

Frequently Asked Questions

How much does it cost?

This professional diploma costs USD$1,299. This includes:

  • all course content
  • study support
  • membership of the Digital Marketing Institute
  • exam fee (first attempt only)
Does this course require a marketing background?

No – anybody is welcome to apply for this course. Digital Academy’s course consultants will help you assess whether this course is right for you by asking a few basic questions. But there are no formal prerequisites. The only thing you need to have is an interest in digital marketing and a drive to become a strategy and planning leader.

Where will this certification be recognised?

DMI certifications are world class. Your industry-verified qualification could take you anywhere. Certification is an instant way for employers and clients to recognise your expertise and commitment.

Please note that this course may not be suitable as a sole qualification for immigration purposes. Check with your immigration professional for more details.

Who should take this course?

If you’re currently involved in digital strategy and planning for your organisation, this is the course for you. It’s an ideal next step if you’re looking to get that big-picture capability and step into a leadership role. This course is designed to prepare you to take on high-level planning roles within the context of overall digital marketing.

What are the assessments like?

There is one two-hour exam for the Certified Digital Marketing Specialist: Digital Strategy & Planning course. The exams are taken at one of the testing centres of our computer-based testing partner, Pearson Vue. Check their website for your closest testing centre. Please note that while your first exam attempt fee is included in the course price, if you need to re-sit to achieve a pass, there will be a small fee payable directly to the testing centre.

Certified Digital Strategy & Planning Specialist


$ 1,145


190,000+ Members trust DMI to Progress their Career


Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.


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