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What is Digital Display?

What is Digital Display?

You’ve probably seen digital display advertising before, even if you didn’t realise what it was. Display advertising appears on third-party websites and uses graphics, video, image, or text to market products or services.Display ads are designed to stand...
How to become a digital marketer

How to become a digital marketer

Get the skills to be a digital marketer for a small business, large corporations, and everything in between. There are a few different paths you can take to become a digital marketer. But regardless of what path you head down, becoming a digital marketer can be a...
What is SEO marketing?

What is SEO marketing?

Understand SEO and how it helps a website perform Search Engine Optimisation or SEO is an often talked about component of digital marketing. But while many of us have heard of it and know it’s important, we don’t really understand what SEO marketing is or how it...
Bibliotheca Alexandrina’s newest graduates

Bibliotheca Alexandrina’s newest graduates

The new Bibliotheca Alexandrina is much more than a library. Breaking the boundaries of time and space, the historical legacy as the original ancient Library of Alexandria is now balanced by Bibliotheca Alexandrina as an education leader in the digital age. The rapid...
What is content marketing?

What is content marketing?

Organisations are forever seeking new ways to connect with their customers. One of the most popular and fast-moving types of digital marketing nowadays is content marketing – but what does this type of marketing involve? Put simply, an online platform or website is...
Why Digital Marketing is the future

Why Digital Marketing is the future

The world is moving so fast these days, how do you know that the career you study and interview for one day is still going to be in demand the next? Luckily, plenty of career paths nowadays are built to last, but also constantly evolving. New best practices, advanced...