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Search marketing can make or break a brand – especially for a local business or entering into a tough market. Becoming certified as a professional search marketer will show employers and clients that you’re on top of the game.
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The certifications of choice for serious digital marketers.
Digital Marketing Institute has 130,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
Get exclusive access to myDMI, our innovative member ship platform. This thriving platform is a rich resource of digital marketing contect.
Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.
The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers.
This course is made up of eight modules, structured and designed to take you through from the fundamentals of search marketing to the technical skills and background knowledge you need to form original insights and drive your search campaigns. You’ll see how SEO, paid search and display advertising work together to deliver results you can measure and respond to in real time. Whether you’re a relative beginner or an experienced SEO pro, you’ll get a fresh perspective on what works and why.
This specialist-level professional diploma is for…
100% Online - On Demand
8 Modules • Approx 30 Hours of Learning Content
Search marketing has evolved constantly since search engines were first introduced. Staying ahead of the curve means understanding the fundamentals of search, and having the tools to work with the core purpose of search engines, instead of fighting an uphill battle. You’ll cover:
There’s a lot that goes into setting up a website and overall web presence that’s search engine friendly. It’s not enough to rely on one element, like a great domain name. You need to know how every aspect of search engine friendliness works together; how you can play a part in the search engine’s mission to deliver the best and most relevant results to users.
To be worthy of a top spot in search results, you need two key things: context and relevance. The standard for this is going to change over time, and it requires constant revision and refreshment of content. This module covers:
SEO can seem heavy on theory at times. This hands-on, practical module brings it back down to earth. You’ll learn real tried-and-tested optimisation techniques, and see how they contribute to stronger strategic approaches. Learn about:
Organic search only has an advantage up to a point. Paid search is a unique way to cut through the clutter and connect you with users who are ready to act on what your organisation has to offer. This module covers:
Display advertising is like the digital version of old-school ad media: billboards, posters, publication print ads and more are transported to a digital landscape. The first difference, though, is that there’s a lot more you can do to make sure your ads reach the right people at the right time. This module covers:
Without analytics, your ability to strategise and refine your approach would be seriously challenged. Analytics lets you convert data into meaningful and useable insights that you can act on immediately. This module shows you how to make the most of Google Analytics, including:
By now you’ll have the technical knowledge and tools to shape each element of search success. Now it’s time to bring it all together. This module covers essentials of planning and strategising, including:
Digital Academy has partnered with the Digital Marketing Institute- the global certification body for digital marketing education and courses are exclusively designed by expert digital practitioners. On completion, your course carries relevance, recognition and pedigree – highly sought after by your employers.
After you’ve worked through the learning content, you’ll need to pass a two-hour exam. The Certified Search Marketing Professional exam is administered by Pearson Vue, a third-party computer-based testing partner. There’s a huge network of testing centres around the world; check their website to find your closest.
Your exam fee is already included in the cost of the course. However, if you fail the exam (under 60%) and need to take it again, you’ll need to pay a small fee directly to Pearson Vue when you book in for your next attempt.
A background in marketing or SEO can’t hurt, but it’s absolutely not necessary for this course. The modules are designed and organised to take you through from fundamentals to pro-level technical and strategic skills. Whether you’re new to digital marketing or already have qualifications like a Google AdWords Certification, you’ll benefit from the thorough and practical course content. All you need to bring is an interest in SEO and PPC, and a desire to take your career to a new level!
If you are (or will be) involved in planning, executing or strategic decision-making around search marketing for your organisation, this is the course for you. You’ll learn the fundamentals you need to make smart data-driven decisions, and to work with teams of subspecialists like SEO contractors, PPC managers and more.
This course is suitable for participants of all levels of skill and experience. You’ll finish with the knowledge and confidence to direct effective search marketing campaigns within the broader context of digital marketing.
This course, including all content, support and the exam fee, is USD$1299.