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Certified Digital Marketing Professional
The Certified Digital Marketing Professional diploma is the world’s most recognised digital marketing certification. You’ll always get the latest insights and up-to-date learning content.
Duration
30 Hours of self paced learning
Format
100% Online – On Demand
Course Type
Short Course
Course overview
Digital skills for 2022 and beyond
Boost your career potential. Boost your income. Stay relevant in a digital-centric world. From Google Ads to social media, SEO to strategy, the CDMP covers all the essentials of a well-rounded skill set. Start your journey to becoming a certified digital marketing professional today. The CDMP brings together the most current and relevant industry thinking available. The course is constantly updated to reflect changes in the industry. And it’s delivered by experts whose jobs are all about staying at the cutting edge.
Features
- ‘The Art of Persuasion’ + seven other brand-new soft skills
- A bigger content library (with better UX)
- Test your skills with interactive practical exercises
- Newer digital platforms (like Tik-Tok) covered
- More virtual platform walkthroughs
- Extra content marketing learning for B2B operators
- All future course upgrades included in your membership subscription once you’ve passed
Who should enrol?
- General marketers looking to update their digital skills
- Marketing managers looking for more digital insight
- Marketing and business graduates looking for immediate practical skills to kick start their careers
- Small business owners – current and future
- Anyone responsible for updating their organisation’s digital strategy and action plans
Benefits
Globally recognized certification
Receive a globally recongnised certificate
upon completion of your course
Learn from the best
Exclusive insights from recognised experts and industry leaders.
Membership
Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.
Get local support
Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.
Real self-paced online learning
Truly designed to be studies online.
Anytime and anywhere.
Get promoted. Get paid.
See the stats on certification of choice for
serious digital marketers.
The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.
What will I learn?
10 Modules • Approx 30 Hours of Learning Content
Introduction to Digital Marketing
What counts as ‘digital marketing’? How do traditional media and digital media work together? How do information and communication flow in outbound vs inbound marketing?
This basic intro module keeps things clear and practical, so you get a good general overview.
- Principles of Digital Marketing
- Developing Objectives
- Connecting with the Customer
- Digital Research
- Cultural Research
Content Marketing
This module is all about planning and creating content that really gets through to people. You’ll learn how to time, design and place content for maximum impact and efficiency. Finish up by learning what works by tracking and measuring content performance.
- Content Marketing Concepts and Strategy
- Publishing and Distributing Content
- Creating and Curating Content
- Developing a Content Marketing Plan
- Using Content Research to Find Opportunities
- Metrics and Performance
Social Media Marketing
Great social media marketing means growing and engaging a community of fans around what your organisation does. To do this you first need to define your audience and actually give them something to care about. By the end of this module, you’ll feel much more confident in bringing a brand story to life across multiple social platforms.
- Key Social Platforms for Digital Marketing
- Developing Data-Driven Audience and Campaign Insights
- Creating and Optimising Social Media Campaigns
- Growing and Engaging an Audience
- Setting up a Social Media Experience for a Business
Search Engine Optimisation (SEO)
SEO is focused on one critical goal: getting to #1 on the first page of Google results, and staying there. The journey starts with developing keyword strategies, understanding the kind of content that attracts users, and the technical side of optimising rankings.
- SEO Fundamentals
- Measuring SEO Performance
- Optimise Organic Search Ranking
- Keywords and SEO Content Plan
- Aligning SEO and Business Objectives
Paid Search (PPC) using Google Ads
Pay-per-click advertising using Google Ads is a cornerstone of many digital advertising strategies. Learn how the bidding auction system works, refine your targeting strategy, and make tweaks to optimise your campaigns. And of course, make sure you’re getting value for money by tracking conversions and measuring your return on investment (ROI).
- Fundamentals of Paid Search
- Paid Search Campaign Measurement
- Search Campaign Measurement
- Paid Search Campaign Creation with Google Ads
Display and Video Advertising
Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
- Fundamentals of Display and Video Advertising
- Creating and Managing a YouTube Channel
- Google Display Network and Video Ad Formats
- Creating Display and Video Campaigns
- Targeting Display and Video Campaigns
- Measurement and Optimisation
Email Marketing
Your organisation’s email list is an incredibly valuable asset. Learn how to put it to work the right way, whilst sticking to the laws and regulations around marketing automation and data management (privacy and security). Get to grips with the basic steps in creating an email marketing program, from managing data to maximising open rates and more.
- Email Marketing Fundamentals
- Email Design
- Testing and Optimising an Email Campaign
- Tools and Strategy
- Creating an Effective Email Campaign
- Marketing Automation
Website Optimisation
What goes into making an awesome website that’s loved by users? Find out in this module. You’ll gather the skills to create a simple, polished and professional WordPress site that’s properly optimised. Not only will your site look great, it’ll help drive business in a meaningful and measurable way.
- Web Design and Website Optimisation
- Publishing a Basic Website
- Design Principles and Website Copy
- User-Centred Design and Website Optimisation
- Website Metrics and Developing Insight
Analytics with Google Analytics
What can your analytics reports really tell you? How can they change the way your organisation does business for the better? Answer these questions, plus cover the practical steps of making the most of Google Analytics, in this data-focused module.
- Web Analytics Fundamentals
- Creating and Configuring a Google Analytics Account
- Monitoring Campaigns with Google Analytics Reports
- Setting Goals with Google Analytics
- Analysing and Recording Google Analytics Data
Digital Marketing Strategy
Your digital marketing efforts can’t be random. You need real goals and plans to justify the time and money you’re putting in. This module will show you how to construct a clear strategic vision, and go from ideas to action plans including budgets and key performance indicators (KPIs).
- Digital Strategy Fundamentals
- Setting Strategy Objectives and KPIs
- Digital Strategy Research
- Developing a Creative Strategy
- Executing a Digital Marketing Strategy
- Communicating a Digital Marketing Strategy
Frequently Asked Questions
How much does the CDMP course cost?
It’s USD$1,299. This includes all the course materials, support services, the initial exam fee, and a year of free DMI membership.
How long does it take to do this course?
There are around 30 hours of course content, including videos, interactive multimedia, reading, and more. You don’t have to do it all at once, of course; you get up to 24 weeks to complete the course in your own time. As a guide, the average course completion time is about eight to ten weeks.
Where will my qualification be recognised?
As an accredited Digital Marketing Institute course, your qualification will be recognised by employers and colleagues all over the world. Upon successful completion of the exam, you’ll officially be a Certified Digital Marketing Professional.
This course has been credit rated by the Scottish Qualifications Authority. It is NOT an Australian Qualifications Framework qualification.
Who should do this course?
Anyone is welcome to apply. You don’t necessarily need current professional experience in digital marketing to get started (though it’ll help). From business owners and new graduates to marketing professionals and career-changers, you’ll feel right at home. The only thing you need is a keen interest in digital marketing!
How is this course assessed?
There is one formal assessment – a three-hour exam. The exams are run by the official testing partner, Pearson Vue. You’ll be able to take the exam at any one of their global network of test centres or you can do it online.
There are three sections in the exam. You need to get at least 60% to pass. Please note that if you need to re-sit the exam, you will need to pay a fee (directly to Pearson Vue) when you book in for your repeat attempt.
What support is available?
This course is designed for independent learners, but that doesn’t mean you’re completely alone. As well as your Digital Academy trainer, you’ll have access to tons of self-directed online learning support. On the learning management system, you’ll get downloadable materials, practical exercises, further reading and resources for extra curious learners, and more.
Is the certified digital marketing professional technical?
It’s not ‘technical’ in the sense of coding, programming and computer science. Rather, you will be focusing on the practical, commercial aspects of online marketing.
Payment Options
There are two ways you can pay for your course
Or
$ 1,453
$ 122 / week for 12 weeks
190,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
