Postgraduate Diploma in Digital Marketing

Become a leader with the skills and confidence to manage teams and think strategically, as well as the technical knowledge to implement your ideas. 



44 Weeks of self paced learning


100% Online – On Demand

Course Type

Short Course

Course overview

Join a community of postgrads from marketing, business, IT and more

The Postgraduate Diploma isn’t your mum and dad’s grad school experience. It’s a premium postgraduate course where advanced concepts are broken down into bite-sized, interactive modules. You’ll learn digital strategy, leadership and management, CX, social media, search and more in a learning management system that’s as easy to use as it is good looking. It’s the ideal for busy professionals ready to take the next step in their career. 



  • Seven key learning modules
  • Practical toolkits and templates
  • A free DMI Power membership
  • Hours of additional exclusive content

Who should enrol?

  • Traditional marketing managers and executives ready to sharpen their digital game
  • IT managers working with or for digital marketers
  • Graduates looking to stand out with a verified job-ready skill set
  • Small business owners and entrepreneurs taking an active role in marketing governance and strategy
  • Career changers with a keen interest in digital marketing 
  • Any professional responsible for creating and applying digital strategy for their organisation



Globally recognized certification

Receive a globally recongnised certificate
upon completion of your course


Learn from the best

Exclusive insights from recognised experts and industry leaders.



Get exclusive access to myDMI, our innovative member ship platform. This thriving platform is a rich resource of digital marketing contect.


Get local support

Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.


Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.


Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.



What will I learn?


7 Modules • Approx 44 Weeks of Learning Content

Strategy and Planning

This module covers the fundamental theories, contemporary ideas and critical skills involved with planning a successful digital strategy from the ground up. Learn the foundations you’ll need to have in place to win, from proper resourcing to effectively expressing and communicating your plan.

  • Digital Communications v Traditional Communications
  • Budget and Resourcing
  • Strategy Formulation and Plan
  • Marketing Automation
  • Big Data & Analytics
  • Digital Communications & Channels
CX, eCommerce and CRO

Customers and clients have expectations (conscious and subconscious) of eCommerce experiences. Learn what makes websites aesthetically appealing, easy to use, engaging, and an effective part of reaching your sales and engagement goals. 

  • Website Optimisation
  • E-Commerce Strategy
  • UX Research & Design
  • Applied E-Commerce
  • Graphic Design Essentials for Marketers
  • CX Essentials
Search and Digital Channels

As a digital marketing leader, you’ll need to be across the way that different channels contrast and complement each other. This module covers planning, implementation, refining and reporting on search marketing campaigns and other channels. 

  • SEO Setup & Content
  • Paid Search & Display Advertising
  • SEO Workshop
  • Measurement with Google Analytics
  • Email Marketing Strategy
  • Applied Email Marketing
Social Media Marketing

Effective social media marketing isn’t just about creating quality content. This module walks you through each aspect and stage of rolling out great social strategy, from research to follow-up customer service.

  • Social Research
  • Content Creation & Outreach
  • Facebook, Twitter, LinkedIn
  • Instagram & Snapchat
  • YouTube & Social Video
  • Social Customer Service
  • Strategy & Planning
Digital Selling

In a competitive digital landscape, organisations need to do more to attract and engage customers for the long run. This module covers the value of social selling, and how to incorporate a variety of techniques to make real connections and boost those conversion rates. 

  • Fundamentals of Social Selling
  • Finding & Targeting Prospects
  • Attracting Customers
  • Closing & Retaining
  • Increasing Engagement
Essential Skills

Successful digital marketers don’t just have awesome technical skills. They are well-rounded professionals with soft skills critical to working productively in collaborative environments. Brush up on your essential skills in this versatile yet commercially-focused module.

  • Project Planning
  • Creativity Skills
  • Personal Skills
  • Working With Others
Leadership and Management

Management and leadership are two different things – especially in the evolving field of digital marketing. You’ll need to be able to manage work flows and discrete projects, whilst leading junior staff and supporting your stakeholders to do their best work and make informed data-driven decisions.

  • Thinking Strategically
  • Building Effective Teams
  • Dealing with Conflicts and Crises
  • Persuading and Influencing

Frequently Asked Questions

Why should I choose this course over a campus course?

Online study is perfect for busy professionals with the independence and drive to do things their way. It’s flexible, convenient, and easy to fit around your busy schedule. You can get a qualification, and get ready to step up in your career, without the same investment (time and money!) as a full-time on-campus course. It’s a great way to get to where you want to be if you are:

  • Looking to improve your earning potential the way our graduates have
  • Ready to make a change without waiting for life to magically slow down
  • Show potential employers your advanced digital knowledge

Students who successfully complete the Postgraduate Diploma work in a variety of senior positions. In fact, surveys show that over 80% have gone on to secure coveted roles and titles like Digital Marketing Manager and Head of E-Commerce.

How much does the Postgraduate Diploma cost?

The current fee is USD$3,384. 

This includes all of your course materials, as well as tons of resources and tools you’ll use in your course and beyond, including sandbox accounts, webinars, tutorials, podcasts, eBooks, and more.

Do I need current experience in digital marketing?

No – the Postgraduate Diploma in Digital Marketing is focused on the big-picture commercial aspects of this field. While some experience may help, the course is designed to be suitable for professionals and graduates from a variety of backgrounds. The introductory modules will give you the practical context and refresher knowledge you need to confidently tackle the more advanced learning opportunities as you progress through the course. 

How do I apply for this course?

The application process for the Postgraduate Diploma in Digital Marketing is super simple. Forget entrance exams or stacks of paperwork. You’ll simply have a brief chat with one of the Digital Academy consultants, who’ll be able to help assess your experience and suitability for the course. Then we’ll send you an online form to complete and return. That’s it. It’s probably the simplest marketing graduate school admission process out there. 

Where will my Postgraduate Diploma be recognised?

Digital Academy and DMI have partnered to offer industry-validated digital skills training throughout the Asia Pacific region. DMI certifications are recognised globally, with students and graduates in over 100 countries. While it is NOT an AQF qualification, the Postgraduate Diploma has been credit rated by the Scottish Qualifications Authority. 

What are the assessments like for this course?

To complete this course, you’ll need to successfully pass two assignments. One assignment will cover digital marketing research, and the other will cover digital marketing strategy. To give you a better idea of the content, as part of your research paper, you will undertake real-world research using interviews, focus groups, surveys and more. The assignments are each designed to give you the chance to produce work that you can also use as a valuable next step in your digital career, or as real business assets. 

Postgraduate Diploma in Digital Marketing


$ 3,228


190,000+ Members trust DMI to Progress their Career


Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.


Need more information? Get in touch!