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Become a leader with the skills and confidence to manage teams and think strategically, as well as the technical knowledge to implement your ideas.
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Join a community of postgrads from marketing, business, IT and more
The Postgraduate Diploma isn’t your mum and dad’s grad school experience. It’s a premium postgraduate course where advanced concepts are broken down into bite-sized, interactive modules. You’ll learn digital strategy, leadership and management, CX, social media, search and more in a learning management system that’s as easy to use as it is good looking. It’s the ideal for busy professionals ready to take the next step in their career.
Receive a globally recongnised certificate
upon completion of your course
Exclusive insights from recognised experts and industry leaders.
Get exclusive access to myDMI, our innovative member ship platform. This thriving platform is a rich resource of digital marketing contect.
Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.
Truly designed to be studies online.
Anytime and anywhere.
See the stats on certification of choice for
serious digital marketers.
7 Modules • Approx 44 Weeks of Learning Content
This module covers the fundamental theories, contemporary ideas and critical skills involved with planning a successful digital strategy from the ground up. Learn the foundations you’ll need to have in place to win, from proper resourcing to effectively expressing and communicating your plan.
Customers and clients have expectations (conscious and subconscious) of eCommerce experiences. Learn what makes websites aesthetically appealing, easy to use, engaging, and an effective part of reaching your sales and engagement goals.
As a digital marketing leader, you’ll need to be across the way that different channels contrast and complement each other. This module covers planning, implementation, refining and reporting on search marketing campaigns and other channels.
Effective social media marketing isn’t just about creating quality content. This module walks you through each aspect and stage of rolling out great social strategy, from research to follow-up customer service.
In a competitive digital landscape, organisations need to do more to attract and engage customers for the long run. This module covers the value of social selling, and how to incorporate a variety of techniques to make real connections and boost those conversion rates.
Successful digital marketers don’t just have awesome technical skills. They are well-rounded professionals with soft skills critical to working productively in collaborative environments. Brush up on your essential skills in this versatile yet commercially-focused module.
Management and leadership are two different things – especially in the evolving field of digital marketing. You’ll need to be able to manage work flows and discrete projects, whilst leading junior staff and supporting your stakeholders to do their best work and make informed data-driven decisions.
Online study is perfect for busy professionals with the independence and drive to do things their way. It’s flexible, convenient, and easy to fit around your busy schedule. You can get a qualification, and get ready to step up in your career, without the same investment (time and money!) as a full-time on-campus course. It’s a great way to get to where you want to be if you are:
Students who successfully complete the Postgraduate Diploma work in a variety of senior positions. In fact, surveys show that over 80% have gone on to secure coveted roles and titles like Digital Marketing Manager and Head of E-Commerce.
The current fee is USD$3,384.
This includes all of your course materials, as well as tons of resources and tools you’ll use in your course and beyond, including sandbox accounts, webinars, tutorials, podcasts, eBooks, and more.
No – the Postgraduate Diploma in Digital Marketing is focused on the big-picture commercial aspects of this field. While some experience may help, the course is designed to be suitable for professionals and graduates from a variety of backgrounds. The introductory modules will give you the practical context and refresher knowledge you need to confidently tackle the more advanced learning opportunities as you progress through the course.
The application process for the Postgraduate Diploma in Digital Marketing is super simple. Forget entrance exams or stacks of paperwork. You’ll simply have a brief chat with one of the Digital Academy consultants, who’ll be able to help assess your experience and suitability for the course. Then we’ll send you an online form to complete and return. That’s it. It’s probably the simplest marketing graduate school admission process out there.
Digital Academy and DMI have partnered to offer industry-validated digital skills training throughout the Asia Pacific region. DMI certifications are recognised globally, with students and graduates in over 100 countries. While it is NOT an AQF qualification, the Postgraduate Diploma has been credit rated by the Scottish Qualifications Authority.
To complete this course, you’ll need to successfully pass two assignments. One assignment will cover digital marketing research, and the other will cover digital marketing strategy. To give you a better idea of the content, as part of your research paper, you will undertake real-world research using interviews, focus groups, surveys and more. The assignments are each designed to give you the chance to produce work that you can also use as a valuable next step in your digital career, or as real business assets.
Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.