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What’s the difference between paid media and SEO?

What’s the difference between paid media and SEO?

Digital marketers use two main methods for generating traffic and building an audience: paid media andSEO. These are fairly broad categories that encompass a broad range of techniques and tools. SEO – or search engine optimisation – refers to using various techniques...
What is content marketing?

What is content marketing?

Organisations are forever seeking new ways to connect with their customers. One of the most popular and fast-moving types of digital marketing nowadays is content marketing – but what does this type of marketing involve? Put simply, an online platform or website is...
Why Digital Marketing is the future

Why Digital Marketing is the future

The world is moving so fast these days, how do you know that the career you study and interview for one day is still going to be in demand the next? Luckily, plenty of career paths nowadays are built to last, but also constantly evolving. New best practices, advanced...
Six steps to becoming a web designer

Six steps to becoming a web designer

As technology only becomes more integrated into our daily lives, technology will continue to generate new and unique opportunities. In this regard, web design has quickly moved to the forefront of the creative industries, as the face of businesses, large and small,...