by Bridie | Aug 1, 2023 | Digital marketing
Understand SEO and how it helps a website perform Search Engine Optimisation or SEO is an often talked about component of digital marketing. But while many of us have heard of it and know it’s important, we don’t really understand what SEO marketing is or how it...
by Bridie | Feb 7, 2023 | Analytics
Web analytics is the process of analysing a website’s user behaviour. It assesses the way visitors interact with the site. This is done by tracking, collecting, measuring, analysing, and reporting data. Data analytics is the process of examining data sets to find...
by Bridie | Jan 27, 2023 | eCommerce
With so much potential and activity in the eCommerce industry, staking your claim can be exciting. Yet with so much competition also active in the world of online selling, anyone creating an eCommerce website also needs to study online to understand how best to stand...
by Bridie | Jan 4, 2023 | Content Marketing
Blogs account for a third of all the web pages on the internet, and right now, you could be using your own little slice of online real estate to build your brand, reach new audiences, share your expertise with the world, and even make some extra money on the side....
by Bridie | Nov 29, 2022 | Paid media
Pay-per-click advertising (PPC) is a very common method of digital marketing. The goal of this method is to drive traffic – and with that conversions – from search engine queries. This type of marketing involves advertising, but only paying for that advertising when...
