The world of marketing is ever-changing, and one of the most significant changes in recent years has been the rise of social media marketing. Many businesses have realised the potential of social media platforms like Facebook, Twitter, and Instagram to reach new customers and grow their brands. With this has come the popularity – and need – for social media marketers, who specialise in delivering results on these platforms.
In this article, we’ll be taking a look at some of the top social media marketers in the world today. These are the individuals who have helped their clients – and sometimes even themselves – achieve massive success on social media.
1. Viral Nation
A well known and globally established agency, Viral Nation is among the most recognizable names in the world of marketing. It’s a Canadian company that specialises in helping businesses grow their online presence through the power of social media, mainly through means of influencer collaboration and content creation.
Viral Nation has worked with some of the biggest brands in the world, and in addition to its long list of client successes, has also been named on Adweek’s Fastest-Growing Agencies list.
The company is headed up by Co-CEOs Joe Gagliese and Mat Micheli, who founded the company back in 2014. Both thought leaders in the space, the two hone years of experience and have been featured in Marketing Magazine’s 30 under 30 list.
Under their leadership, Viral Nation has become a premier name in the game of social marketing, and established relative dominance over influencer-centric marketing.
2. Neil Patel Digital
If you’ve ever browsed through marketing articles online, you’ve likely come across this name before. Neil Patel Digital is a global online marketing firm that specialises in providing an alternative solution to traditional marketing agencies.
It’s headed up by none other than Neil Patel, a marketing pro and New York Times Bestselling author renowned for his self-made fortune and long track record of client successes.
Neil Patel Digital’s team of marketing specialists work with businesses of all sizes, devising custom-tailored plans for each one that aim to produce the best possible results. The company has a long list of clients from a variety of industries under its belt, and continues to grow at an alarming rate.
It’s well known for its blog – which is among the top 100 blog destinations in the world – and its award-winning podcast, The Marketing School.
Offering solutions in everything from paid media to client services, Neil Patel Digital is a one-stop shop for businesses serious about taking their marketing to the next level.
If you’d like to learn about search marketing directly from Neil Patel himself, make sure to check out our Certified Search Marketing Specialist.
3. Joseph Studios
Joseph Studios is an American agency that was founded in 2016. It mainly focuses on helping clients with organic and influencer marketing, as well as public relations.
The agency is a proud proponent of budding entrepreneurs and newer businesses, seeking to help them accelerate their growth and achieve sustainable success. They offer easy-to-access and affordable services that have been meticulously designed to support all sorts of goals.
While the agency generally caters towards small to mid sized businesses, it’s also no stranger to big names. Joseph Studios is said to have worked with a number of industry mavericks, including Delta, Rolex, Flock, POM and Genexa.
Founded by current CEO Daniel Klein, Joseph Studios has continued to expand both its team and its client base since its inception. With a team of skilled marketers, the agency looks poised to take on even more impressive projects in the years to come.
4. Jeff Bullas
As one of the biggest names in digital marketing, Jeff Bullas needs no introduction. He’s an Australian entrepreneur, blogger, author and speaker who specialises in content marketing and social media.
He’s been recognised as Oanalytica’s #1 Global Content Marketing Influencer, as well as one of the top 50 online marketing influencers by Entrepreneur. His blog – Jeffbullas.com – receives millions of pageviews a month, and he has a social media following in the high hundred thousands.
In addition to all this, Jeff Bullas is also the author of numerous books, including “Engagement from Scratch” and “Blogging the Smart Way”.
Jeff Bullas’s company provides content marketing services and social media consulting to businesses of all sizes, helping them to reach a wider audience and boost their online visibility.
5. Ann Handley
A self-proclaimed and well-established digital marketing pioneer and writer, Ann Handley has been at the forefront of the industry for decades.
She’s the Chief Content Officer at MarketingProfs – one of the largest online marketing communities in the world – and a Wall Street Journal bestselling author.
Her first book, “Everybody Writes”, is a go-to guide for content creation, and has been translated into multiple languages.
In addition to this, Ann Handley is a regular keynote speaker at events all over the world, sharing her vast knowledge and experience with eager audiences.
She’s also the host of MarketingProfs’s popular podcast Marketing Smarts, which covers everything from content marketing tips to the latest industry news.
Ann currently offers a number of digital marketing services for those who wish to work with her directly, including training and advice.
6. Mark Schaefer
Mark Schaefer‘s name is practically synonymous with social media marketing at this point. He’s a world-renowned speaker, educator, and consultant, with over three decades of experience in the field.
He’s the author of several books, including “The Content Code” and “Born to Blog”, and his blog {grow} is one of the top 50 marketing blogs in the world.
Mark Schaefer is also the Executive Director of Schaefer Marketing Solutions, a consultancy that provides social media and content marketing services to a range of clients.
He and his team have worked with some big names over the years, including Dell, Adidas, Microsoft and even the US Air Force.
Mark currently offers individual coaching sessions, consulting services and workshops on practically everything, from content marketing to social media strategy.
7. Mike Allton
As the founder and CEO of The Social Media Hat, Mike Allton is no stranger to digital marketing. He’s a respected author, speaker and consultant, with decades of experience in the industry.
He’s also a regular contributor to Social Media Examiner, one of the world’s largest social media blogs.
Mike Allton’s company provides social media and content marketing services to businesses of all sizes, helping them to reach a wider audience and boost their online visibility. His diverse background in a number of marketing disciplines – including SEO, email marketing and lead generation – makes him a valuable asset to any company.
8. Ignite Visibility
One of the nation’s most highly awarded digital advertising agencies, Ignite Visibility is a very respected name in the marketing landscape. It hones an impressive reputation , having been named the “#1 SEO company in the USA” by Clutch.co, as well as one of Forbes’ “10 Best SEO Agencies”.
The team at Ignite Visibility has a wealth of experience and skills between them, and they’re more than capable of helping businesses of all sizes to reach their full potential online.
They offer a wide range of services, including SEO, PPC, social media marketing, email marketing and more.
9. Moz
Moz is one of the most popular and well-known digital marketing companies out there. It’s perhaps best known for its Moz Pro subscription service, which gives users access to a number of powerful SEO tools.
However, that’s not all Moz does – it’s also a great resource for news, advice and tips on all things digital marketing. The company’s blog is updated regularly with quality content, covering everything from the latest industry news to in-depth guides and tutorials.
Moz also offers a range of services for businesses who wish to work with them directly, including consulting, training and advice.
10. Joe Pulizzi
Joe Pulizzi is a content marketing pioneer and the founder of Content Marketing Institute (CMI), the leading education and training organisation for content marketers.
He’s also the author of several books on the subject, including “Epic Content Marketing” and “Content Inc.”, which have helped to shape the way businesses approach and think about content marketing.
Joe Pulizzi is a highly respected figure in the marketing world, and he’s often cited as one of the top influencers in the industry.
He currently offers consulting services and training programs on content marketing strategy, helping businesses to create and implement a successful content marketing plan.
So there you have it! Our rundown of the top ten social media marketers to follow in 2022. Of course, these are just a few of the many talented marketers out there – but we think they’re a good place to start if you’re looking to stay up-to-date with the latest marketing trends and insights.
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