DMI TRACK

Data and Web Analytics

Get ready to step up and become the go-to data analyst on your team. This course delivers critical knowledge in data analytics, reporting, security best practice, and data management.

Course Guide

Enquiries

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Duration

11 Hours of self paced learning

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Format

100% Online – On Demand

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Course Type

Short Course

Course overview

Eyes blurry looking at analytics dashboards? Bad memories of stats from uni? Data analysis for digital marketing doesn’t have to be that scary. This course is designed to get you up to speed and job-ready to confidently work with the data at your disposal. Learn core principles and current best practice through an always-relevant mix of reading, case studies, toolkits and more.

Features

Five (5) interactive modules
11 hours of learning content (at your own pace)
Practical templates and toolkits you can use on the job
Associate Level Certification (upon completion of assessment)
Complimentary DMI Membership to help re-launch your career

Skills & Competencies

Agile Thinking
Collecting and Processing Data
Visualising and Reporting Data
Data Cleansing
Presentation Skills
Data Security
Data Analysis and Forecasting
Problem-Solving

Benefits

Globally recognized certification

Receive a globally recongnised certificate
upon completion of your course

Learn from the best

Exclusive insights from recognised experts and industry leaders.

Membership

Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

Get local support

Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.

Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.

Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.

What will I learn?

5 Modules • Approx 11 Hours of Learning Content

Module 1: Data Analytics and Fundamentals (3hr 37min)

Learn to interpret the story your data is telling you. This module covers the basics of data sources and making sense of the huge volumes of information available.

Topics:

Understanding Data & Analytics Fundamentals
Best Alternatives to Google Analytics
Big Data and Data Mining
Machine Learning, AI, Analysis Types, and Forecasting

Tool walkthroughs:

Google Analytics
Moz
Google Search Console
Facebook Ads Management and Facebook Business Manager
Facebook Insights
LinkedIn Campaign Manager and LinkedIn Analytics

Case study:

Spotify

Insights:

Inspiring Uses of AI in Digital Marketing

Module 2: Data Collection and Data Privacy (2hr 18min)

Learn how to protect your customers’ private information while still getting the insights you need to better serve them.

Topics:

Preparing and Managing Data
Adaptability in the Workplace
Agile Thinking

Case studies:

Salesforce
Slack

Insights:

The Risks with Digital
Privacy in the Age of Siri and Alexa

Module 3: Data Security and Compliance (1hr 40min)

Data security and privacy is strictly regulated all around the world. This module shows you how to implement best practice and stay on the right side of regulations like the GDPR and CCPA.

Topics:

Laws and Guidelines
Get Ready for the California Consumer Privacy Act (CCPA)
Key Concepts of GDPR
GDPR Enforcement: How the 2019 Google Fine Made a Statement
Preparing Your Business for GDPR

Case study:

Netflix

Insights:

Brian Lavery (AccuWeather) on Data and GDPR

Module 4: Data and Marketing (1hr 42min)

Explore one of your greatest databases – your email list – and how it can deliver great ROI. Learn to nurture, segment, and creatively serve your lists.

Topics:

Managing Email Data
Growing an Email Subscriber Database
Practical Guide to Email Marketing Metrics

Case study:

The Skimm

Toolkits:

Practical Guide to the Top Email Marketing Automation Tools
Email and Social Media ROI Calculator

Module 5: Visualising and Presenting Data (2hr 42min)

Turn the data you’ve analysed into impressive visual presentations that will make the story sink in for your stakeholders. Create professional reports that showcase your analysis in a powerful way.

Topics:

Reporting, Visualisation, and Presenting Data
Improving Your Presentation Skills
The Best Analytics Tools for Digital Marketing
Enhancing Your Problem-Solving Skills
Data-driven Reporting

Case study:

Analytics and Harnessing Customer Intelligence with Drinkaware

Insights:

Excel Magic
Hands-on With Analytics

Toolkits:

Practical Techniques to Help Analyse Data Using MS Excel
Funnel Conversion Reporting
Master Your Presentations

Frequently Asked Questions

What’s the price of this course?

The short course in Data and Web Analytics is priced at USD$375.

What is the assessment?

At the end of the learning content, you’ll need to take a 40-minute online multiple-choice exam. You can take the exam at home. Once you’ve passed, you will be awarded an Associate level certification.

Who is this course for?

This course is for generalist marketers, digital marketers looking to upskill fast in data analysis, product managers, business managers, and other professionals who need to get confident and competent with data analysis. Because it’s broken up into bite-sized modules, it’s easy to fit around your busy schedule.

Do I need to have a marketing background?

Not at all! While it might give you a bit of an advantage, this course is designed for total beginners. You’ll even get walkthroughs of the most common analytics programs you may be working with, so you’ll know what to expect.

How long does it take?

You can complete the course as fast as you want or need. You’ll have up to 12 weeks to get through all the learning content. That’s around an hour (or less!) study per week. You’ll then need to complete the multiple-choice exam online.

What’s next after this course?

Extend your learning and get more context for your newfound data analytics knowledge. Click through to explore the other short courses, as well as longer certificate and professional diploma courses leading to recognised certification.