DMI TRACK

Certified Digital and Social Selling Specialist

This short course covers all the core knowledge and practical skills you need to win at online selling, from finding the right prospects to closing sales and building real post-sales relationships.

Course Guide

Enquiries

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Duration

6 Hours of self paced learning

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Format

100% Online – On Demand

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Course Type

Short Course

Course overview

Selling through digital channels is a bigger challenge than you might think. Even for experienced sales pros and marketing all-rounders. The tools for effective, efficient and sustainable digital selling are just six hours (of self-paced learning) away.

This course is designed to help you hit the ground running as a high-performing digital seller, digital customer service manager, sales team member, or social selling all-rounder.

Features

Five (5) interactive modules
Six hours’ learning content (at your own pace)
Complimentary DMI membership
Toolkits and templates you can use in real campaigns
Certification: associate level

Skills & Competencies

Digital Sales
Data Analytics
Social Selling
Up-selling & Cross-selling
Targeting Personas
Content Management
Social Intelligence
Target Marketing

Benefits

Globally recognized certification

Receive a globally recongnised certificate
upon completion of your course

Learn from the best

Exclusive insights from recognised experts and industry leaders.

Membership

Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

Get local support

Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.

Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.

Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.

What will I learn?

5 Modules • Approx 6 Hours of Learning Content

Module 1: Fundamentals of Social Selling (58min)

The way people buy has changed forever. To sell online successfully, you need to understand how and why customers go from 0 to 100. In this module, you’ll learn how to map the buying journey and use social media to deliver your message, whilst integrating digital sales tools.

Topics:

Understanding Data & Analytics Fundamentals
Machine Learning, AI, Analysis Types, and Forecasting
Best Alternatives to Google Analytics
Big Data and Data Mining

Toolkit:

Social Media Profile Checklist

Module 2: Finding and Targeting Prospects (1hr 25min)

Create target personas from scratch, then take it to the next level by using social intelligence and listening tools to refine and deepen profiles. This module covers using digital research to fine tune your approach to meeting customers where (and when) they are online.

Topics:

Preparing and Managing Data
Agile Thinking
Adaptability in the Workplace

Toolkits:

Prospecting Practical Toolkit
Buyer Persona Framework
CMO Persona Template

Module 3: Attracting Customers (51min)

What does it take to show up on your customers’ social feeds – and get noticed? Create original content and curate your profile strategically to be seen and remembered. Learn to build an organic network of buyers.

Topics:

Identifying Target Audience Needs
Creating Content
Curating Content
Identifying Channels for Content Distribution
Building and Engaging Your Network

Module 4: Increasing Engagement (58min)

How do you tap in to what makes visitors and users become buyers? This module is a deeper dive into the needs and wants of buyers, and how to build lasting relationships by satisfying those drivers.

Topics:

Managing Email Data
Practical Guide to Email Marketing Metrics
Growing an Email Subscriber Database

Insights:

Content Curation with Anders Pink

Module 5: Closing and Retaining (58min)

We all know it’s much more efficient to keep a happy customer than to find a new one to replace them. But how does this old truism apply to digital selling, where the channels and opportunities are worlds apart? This module is about engaging through real communities, and learning how to use digital platforms for upselling and cross-selling.

Topics:

Reporting, Visualisation, and Presenting Data
Improving Your Presentation Skills
The Best Analytics Tools for Digital Marketing
Enhancing Your Problem-Solving Skills
Data-driven Reporting

Toolkit:

BANT Practical Tool

Frequently Asked Questions

How much does the digital selling certification cost?

The Certified Digital and Social Selling Specialist course is priced at USD$375 up front.

How is this course assessed?

To get your certification, you’ll need to pass a one-hour exam through Pearson Vue, a third-party computer-based testing partner. Pearson Vue has testing centres worldwide; see their website or ask your course consultant for your closest location.

The passing grade is 60%. Please note that your exam fee is included in the course price of AUD$645. However, if you need to re-sit the exam to achieve a passing grade, there will be a small fee, payable directly to Pearson Vue when you book in for your subsequent attempt.

What qualifications and experience do I need to enrol in this course?

You don’t need any particular experience or background to apply for the Certified Digital and Social Selling Specialist course. All you need is a desire to pursue a career in digital and social sales, or to upskill in this area as part of your sales leadership skill set.

Once you’ve finished this course, you should have a solid understanding of digital and social sales as an important part of overall sales channels – or as the sole channels for your organisation. You’ll be able to incorporate digital tools into your sales strategies to streamline processes, increase your on-target earnings, and break into the sales leadership roles you’re chasing.

Where will my certification be recognised?

The Certified Digital and Social Selling Specialist certification is recognised and respected worldwide. It’s a global standard because it’s created and validated by industry experts from world-leading digital marketing organisations. Please note that this is not a nationally accredited course for qualification framework purposes.