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What’s the difference between paid media and SEO?

What’s the difference between paid media and SEO?

Digital marketers use two main methods for generating traffic and building an audience: paid media andSEO. These are fairly broad categories that encompass a broad range of techniques and tools. SEO – or search engine optimisation – refers to using various techniques...
How to become an SEO manager

How to become an SEO manager

If you’re already a digital marketer or are looking for a change of career, SEO is an interesting topic to learn and a profitable area to get into.The difficulty is knowing where to start. There is a lot to get your head around when it comes to SEO and experts need to...