by Bridie | Nov 29, 2022 | Paid media
Pay-per-click advertising (PPC) is a very common method of digital marketing. The goal of this method is to drive traffic – and with that conversions – from search engine queries. This type of marketing involves advertising, but only paying for that advertising when...
by Bridie | Jun 21, 2022 | Paid media, SEO
Digital marketers use two main methods for generating traffic and building an audience: paid media andSEO. These are fairly broad categories that encompass a broad range of techniques and tools. SEO – or search engine optimisation – refers to using various techniques...
