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What is eCommerce?

What is eCommerce?

Just like email is electronic mail, eCommerce is electronic commerce – yet the reality of what makes eCommerce actually function is far more complex than that simple idea suggests. In fact, the eCommerce market worldwide represents a gargantuan industry, of which the...
What is social media marketing?

What is social media marketing?

It seems like practically everything nowadays is done online. From school and work to leisure and entertainment, it’s all possible in the digital landscape. This has opened up a whole new world of opportunities, particularly when it comes to marketing. In this...
Top social media marketers

Top social media marketers

The world of marketing is ever-changing, and one of the most significant changes in recent years has been the rise of social media marketing. Many businesses have realised the potential of social media platforms like Facebook, Twitter, and Instagram to reach new...
How to become a content marketer

How to become a content marketer

We’ve all heard the phrase ‘content is king’, but what does that really mean in the grand scheme of things? What makes content so powerful and full of potential when it comes to succeeding in the online world? The answer is content marketing, and in...
What is email marketing?

What is email marketing?

Email marketing is when businesses send promotional and relationship-developing emails to their potential, current, or former customers. Emails can be sent at any point in the buyer’s journey and for any marketing purpose. It’s a flexible tool that suits every...