DMI TRACK
Email Marketing
Email marketing can be an incredibly effective, high-ROI component of a well-rounded digital marketing strategy. But it takes specific skills to make the most of it. Skills you’ll pick up in this feature-packed online email marketing short course.
Duration
11 Hours of self paced learning
Format
100% Online – On Demand
Course Type
Short Course
Course overview
Are you ready to run the most effective email marketing campaigns of your career? This course is designed to help you upskill quickly in email, with a blend of reading, video and interactive learning content you’ll love.
Features
- Four (4) interactive modules
- Practical templates you can use in real campaigns
- 11 hours of learning, at your own pace
- DMI membership included (free)
- Associate-level certification
Skills & Competencies
- Data Strategy
- Email Metric Reporting
- Email Strategies
- Testing and Optimisation
- Time Management
- Email Content
- Copywriting
Benefits
Globally recognized certification
Receive a globally recongnised certificate
upon completion of your course
Learn from the best
Exclusive insights from recognised experts and industry leaders.
Membership
Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.
Get local support
Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.
Real self-paced online learning
Truly designed to be studies online.
Anytime and anywhere.
Get promoted. Get paid.
See the stats on certification of choice for
serious digital marketers.
The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.
What will I learn?
4 Modules • Approx 11 Hours of Learning Content
Module 1: Data Strategy (3hr 59min)
Before you even start writing an email, you need a solid idea of who it’s going to be sent to (and why). This module covers the essentials of data strategy as applied to email, including smart data management and audience segmentation.
Topics:
- Developing an Email Strategy
- Growing an Email Subscriber Database
- Managing Email Data
Toolkits:
- Buyer Persona Template
- The Definitive GDPR Checklist for Marketers
- All About the California Consumer Privacy Act (CCPA)
Case studies:
- Email Marketing Strategy: The Ultimate Blueprint
- The Skimm: Disrupting News Media and Making Email Cool Again
Module 2: Crafting Content and Managing Time (2hr 11min)
What makes a reader want to open an email? What makes them want to take action on what they read? Expand your knowledge of email marketing in this practical module that’s all about crafting an effective marketing email from scratch.
Topics:
- Creating Email Content
- The Anatomy of an Effective Marketing Email
- Managing Your Time Effectively
- 4 Tips for Crafting the Perfect Email Subject Line
Toolkits:
- Email Content & Copywriting
- One-year Gantt calendar update
Case study:
- Netflix: A Marketing and Business Powerhouse
Insights:
- Peak Seasonal Sales Planning to Maximise Revenue
Module 3: Creativity and Designing Content (2hr 24min)
What makes an email look good? How do you make a great first impression with your email design? This unit covers the basics of making your emails look polished, professional and on-brand – on all screens and devices.
Topics:
- Enhancing Your Creativity
- Design Foundations: Brand Guidelines and Consistency
- Designing Emails
- Graphic Design Principles and Best Practices
- Integrating Email Features
- The Essential Guide to Optimising Your Emails for Mobile
Toolkits:
- Content Ideation Template
- Brand Style Elements Template
Case study
- Lego: The Building Blocks of a Modern-Day Superbrand
Module 4: Testing, Optimisation, and Automation (2hr 21min)
Wish you could run a slick email marketing campaign on autopilot? You can – kind of. Contemporary email marketing offers a ton of task automation options. This module covers automating whilst actively testing and optimising your initial strategy.
Topics:
- Testing Email Campaigns
- A Practical Guide to the Top Email Marketing Automation Tools
- Key Concepts in Marketing Automation
- 5 Key Email Metrics You Should Be Tracking
Toolkits:
- Email Marketing Campaign Results Dashboard
- Email & Social Media Campaign ROI Calculator
Case study:
- Salesforce: From Humble Beginnings to Major Global Impact
Frequently Asked Questions
What’s the total course price for Email Marketing?
Including all learning content, support and the exam fee, the total course fee is USD$375.
How long does it take?
There are around 11 hours of learning content in this course, but you don’t need to do it all at once! You’ll have up to 12 weeks to get through everything.
What about tests and exams?
There’s just one simple online exam at the end of the course, to test your newfound email marketing knowledge. It’s 40 multiple-choice questions, and once you’ve passed, you’ll get your associate-level certification.
Who is this course meant for?
It’s not just for current practicing marketing pros. This email marketing course is also a great way to quickly upskill if you’re a small business owner or manager, product manager, or involved in email marketing in any other capacity.
Do you need a marketing background to get in?
No particular experience or qualifications are required for this short course. While it might give you a head start to have worked on email marketing before, this course is suitable for total beginners. The only thing you need to have is a desire to upskill fast and work on email marketing as part of your future digital career.
What’s the next step up after this email marketing short course?
Once you’ve completed this course, you may feel ready to step up to a more comprehensive professional certification. Or you may prefer to build up your specialist skills slowly with another short course. Check out the courses page again for more info, or chat to your Digital Academy course consultant.
Email Marketing
$ 419
190,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
