4 September 2023

How to become a digital marketer


Get the skills to be a digital marketer for a small business, large corporations, and everything in between.

There are a few different paths you can take to become a digital marketer. But regardless of what path you head down, becoming a digital marketer can be a great career choice.

The key is having the right skills. The ones employers are looking for. While some digital marketers start out in traditional marketing roles, others don’t.

There’s no specific work experience needed to become a digital marketer. But there are some skills, knowledge, and attributes that will help you get the digital marketing job you want.

And the best thing is almost every business uses digital marketing to promote their product, service or brand. So that means a lot of job opportunities, from digital marketing for small businesses to freelance projects or working for a major corporation.

Let’s explore more about what a digital marketer is, how to become one, and the types of jobs you might find once you’ve got the necessary skills.

What is a digital marketer?

In simple terms, digital marketing is the same as marketing, but the communication methods with customers are all online.

Digital marketers are responsible for promoting and selling a business’s products and services. Using a range of digital media channels and online platforms they aim to connect with current and prospective customers.
Channels a digital marketer uses include:

  • Search engines
  • Social media
  • Email
  • Websites
  • Apps

Digital marketers also use data to understand their audience. Being able to analyse online tools helps them know where their customers are and how to connect with them. It’s important they understand their customer’s needs so they can inform them about how their product or service can help them.

  • Some common areas of digital marketing include:
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)/Paid Search Marketing
  • Affiliate Marketing
  • Marketing Automation
  • Email Marketing

Take the time to research what a digital marketer does to decide if it’s the right career choice for you.

Get skills you need from an online course

Formal qualifications aren’t essential to become a Digital Marketer, but a qualification or some study in the area can be an advantage. And completing a course in the field is one of the best ways you can get the skills you need to secure a digital marketing job.

But with so many courses on offer, how do you know the best one to choose?

It can be confusing wading through the details of each course. And it’s even harder if you don’t know specifically what area you’d like to specialise in within the digital marketing sector.

But that’s OK. If you’re just starting out, you don’t need to know which area interests you the most. What you need is to find a course to suit you now. One that will help you develop the thinking skills and practical tools you need.

Or if you’ve already been working in digital marketing but want to upgrade your skills or specialise in a particular area, you’ll need to find a course that is more suitable to those goals.

Choosing a digital marketing course

Regardless of what your goals are, there are a few things to look for when selecting a digital marketing certification or short course. These things can mean the difference between successfully completing your course and securing a job, or not.

Flexibility with study
Having the ability to learn at your own pace means you can fit your study around your existing commitments. Life is busy, filled with changing circumstances, so flexibility is one of the biggest benefits students look for in a course.
It’s a good idea to find a course that’s delivered online without hard deadlines. Digital Academy certifications and short courses are all delivered online. That way you get complete flexibility to study when the time suits you. The online format is ideal for motivated and independent learners who need to balance study with other commitments.

Supported by professionals
Although the course you’re considering might be delivered online, it should still be supported. And not just by anyone. Look for support from professionals with experience and expertise in your area of study.
Digital Academy certifications and courses all come with your own instructor who you can contact for guidance with any part of the course. So if you’re finding something particularly tricky, you’ll also be able to reach out to someone who can actually help.

Recognised globally
Finding a course that’s recognised in your part of the world, as well as further afield will give you an edge when looking for a job. Digital Academy has partnered with the Digital Marketing Institute (DMI). DMI is the international gold standard in digital marketing certification. That means you can feel comfortable knowing your qualification will be recognised by employers and colleagues all over the world.

Relevant and updated course content
Seek out a course that’s relevant and regularly updated. The digital marketing world is ever-changing. With new technology comes new ways of doing things.
A good course will be backed by industry. But it will also have input from the industry to ensure content is relevant and in line with industry trends.
Digital Academy courses and certifications provide pathways that boost careers. That’s because they’re backed by the big players in the industry, who help create and validate what’s in the courses. Course content is always on point and up to date.

Local support
Digital Academy is based in Australia, meaning they’re able to provide you with the support you need, when you need it. Being in your corner of the world means a real understanding of how the digital marketing industry in the region works.

Online jobs in digital marketing

Digital marketers are in demand. There’s a shortage of skilled workers to fill positions. And that’s because almost every business has realised they need a digital marketing strategy to survive. We can thank the pandemic for that.
Businesses and digital agencies have quickly learnt that remote working can be successful. Not all employees need to be located in the same place. And that’s opened up a lot more opportunity for them to source digital marketers from further afield.

Using remote digital marketers can actually save businesses money, while still getting the results they need.

Rewarding digital marketing jobs
Not only can you look for work in your city or area. You can look for jobs in your corner of the world. With similar time zones across much of South-East Asia, Australia and the Pacific, there’s more job opportunities for you to consider.
And with more job choice comes better rewards. Your ability to look for the right job with great conditions is a whole lot easier.

  • Some of the positions to look for include:
  • Digital Marketing Assistant
  • SEO Specialist
  • Content Marketing Specialist
  • Social Media Marketer
  • Marketing Automation Coordinator
  • Digital Marketing Consultant

Fast track your way to a digital marketing career

One of the best ways to become a digital marketer is to complete a certification or short course. Although formal qualifications aren’t essential, they will give you an advantage over other candidates when looking for a job.

Digital Academy has a range of digital marketing certifications and short courses to help you start your digital marketing career, or fine-tune your skills to advance it.

Digital Academy courses give you the skills employers are looking for. Backed by the Digital Marketing Institute (DMI), they’re recognised across the world. You get supported learning, self-paced online delivery, and relevant course content.

Chat to the Digital Academy Course Consultant to kickstart your digital marketing career. With headquarters in Australia and operations solely in the Asia Pacific region, they know what it takes to become a successful digital marketer.

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