BA grads
15 July 2022

Bibliotheca Alexandrina’s newest graduates

BA grads

The new Bibliotheca Alexandrina is much more than a library. Breaking the boundaries of time and space, the historical legacy as the original ancient Library of Alexandria is now balanced by Bibliotheca Alexandrina as an education leader in the digital age.

The rapid pace of change in knowledge means that the transition to digital education allows Bibliotheca Alexandrina to combine its heritage as a center of excellence with the production and dissemination of the very latest knowledge.

As the first partner of the Digital Marketing Institute (DMI) in Egypt, Bibliotheca Alexandrina have used this philosophy to deliver an online Professional Diploma in Digital Marketing based on DMI’s industry-leading digital marketing certification. In another first, Bibliotheca Alexandrina will be graduating Egypt’s first class of certified DMI digital marketers.

As an industry-leading global certification body, DMI offers the most widely taught set of certification standards in digital marketing for learners, educators and industry. With more than 190,000 members across the globe, the institute has trained more professionals to a single education standard than any other body in digital marketing education and training.

“We are thrilled to be partnering with DMI to make their digital marketing expertise available through Bibliotheca Alexandrina. We are an institution with a long and proud history of learning, and we are excited to have Egypt’s first DMI graduates” said Bibliotheca Alexandrina Program Manager Sara. Elgabalawy

Doctor Darren Ryder, Director of Partnerships at Digital Academy, manages DMI partners throughout the APAC region, adding “Bibliotheca Alexandrina is an institution that overlooks the world through its place at the edge of the Mediterranean Sea. It is fitting that Bibliotheca Alexandrina celebrates this first class of graduates from the only digital marketing course that is globally certified”.

“As industries continue to embrace digital innovation, it is more important than ever for graduates to be prepared with the critical skills needed for this transformation. The DMI certification provides graduates with an additional level of career readiness and the ability to further differentiate themselves as future leaders in the marketing profession.” said Dr Ryder.

The Professional Diploma in Digital Marketing is available for enrolment through Bibliotheca Alexandrina July/August 2022. The course is designed for marketing professionals, company executives, entrepreneurs, consultants and career switchers seeking to enhance their career in digital marketing. Students will gain hands-on experience and gain a deep understanding of all digital channels, from SEO, paid search, user and customer experience, email marketing, analytics to designing a full digital marketing strategy.

Bibliotheca Alexandrina delivers the Professional Diploma in Digital Marketing through innovative online technologies supported by a professional Digital Marketing instructor using virtual classroom teaching method. “Very strong content with supported technical part and well organized by bibliotheca Alexandrina” -Dalia Ali

For more information please contact:
Sara Elgabalawy: sara.elgabalawy@bibalex.org
Acting Head of Professional Diplomas and Programs

About Bibliotheca Alexandrina
The Bibliotheca Alexandrina is a major library and cultural center on the shore of the Mediterranean Sea in the Egyptian city of Alexandria. Opened in 2002, it is a commemoration of the Library of Alexandria, once one of the largest libraries worldwide, and now contains over 8 million books, museums, cultural exhibitions and education facilities. Building on its heritage as a place of dialogue, learning and understanding between cultures and peoples, Bibliotheca Alexandrina continues to delivers education through its Professional Programs.

About the Digital Marketing Institute (DMI)
Founded in Ireland, DMI has offices in the U.S. and Australia, over 100,000 members, and partners in more than 150 countries. It works with colleges, universities, and businesses of all sizes to provide marketing professionals with the skills, confidence and industry know-how to stay relevant — and to make an impact — in an always evolving digital world. DMI is backed by Spectrum Equity, a leading U.S. based growth equity firm.

About Digital Academy (DA)
Digital Academy is an Australian-based international online training organisation and is the Master Licensee of the DMI for the Asia-Pacific region. Our aim is to support and grow a network of DMI partners to deliver industry-leading digital marketing certifications across the region. DA is a company of Monarch Institute, an industry-leading Australian online education provider and is one of Australia’s largest family-owned professional services training organisations. Monarch has successful partnerships with industry and academia and has student pathways with two of Australia’s top universities.

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