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DMI TRACK

Social Media Marketing

Need to get job-ready fast for a social media marketing role? This globally recognised associate-level certification covers SMM essentials in bite-sized interactive lessons.

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Learn from the best

Exclusive insights from recognised experts and industry leaders.

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Real self-paced online learning

Truly designed to be studied online. Anytime, anywhere.

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Get promoted. Get paid.

The certifications of choice for serious digital marketers.

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130,000+ Members trust DMI to Progress their Career

 

Digital Marketing Institute has 130,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

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Membership

Get exclusive access to myDMI, our innovative member ship platform. This thriving platform is a rich resource of digital marketing contect.

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Get local support

Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.

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Globally recognized certification

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers.

Course overview

Explore what it means to sell successfully and sustainably through social media today. You’ll learn using a fun mix of content that makes it easy to stay engaged; videos, interactive media, reading, podcasts, practice templates and more. 

  • Five (5) interactive modules with 13 hours of content
  • Bite-size self-paced learning
  • Toolkits and templates to use on the job
  • Recognised certification (associate level)
  • DMI membership included in course price

Skills and competencies

  • Social Listening
  • Strategic Thinking
  • Social Intelligence
  • Content Marketing
  • Social Community Building
  • Enhancing Creativity
  • Building Personas
  • Brand Storytelling

Social Media Marketing

$ 374

Course Overview

Duration

13 Hours Self Paced Learning

Format

100% Online - On Demand

Certification

What will I learn

5 Modules • Approx 13 Hours of Learning Content

Module 1: Revealing Insight: Social Customers (2hr 5min)

You think you know your customers already – but do you really? Find out how to research their needs, preferred platforms, pain points and more. You might be surprised…

Topics:

  • Gaining Insight with Social Research
  • Key Concepts of Social Selling
  • Understanding Your Buyer
  • Building Customer Personas
  • Social Listening and Social Intelligence

Toolkits:

  • Strategy research template
  • How to manage your online reputation
  • Buyer persona template

Case study:

  • Glossier (Skincare & Beauty)
Module 2: Social Content: Brand Storytelling (2hr 17min)

Well-rounded social content tells your brand’s story – the whole story, that makes it real. Learn how to develop feedback loops and continuously refine what works best across different social channels. 

Topics:

  • Purpose of Content Marketing
  • Content Creation & Repurposing
  • Creating and Curating Content for Social Selling
  • Developing Your Brand Story
  • Essential Skills: Project Management

Toolkits:

  • Digital Media Tracker & Planner
  • Digital Marketing Campaign Brief
  • Project Management Gantt Chart Template

Case studies:

  • 4 Lessons from Lewis Capaldi
  • Webinar: Brand Storytelling
Module 3: Creativity: Designing Social Content (2hr 26min)

Catch their eye, hold their attention, win their hearts. Creative social content takes thought and effort, but it’s got the power to revolutionise your results.

Topics:

  • Graphic Design Best Principles
  • Essential Skills: Designing & Building Graphics
  • Design Foundations: Brand Guidelines and Consistency
  • The Power of Design-Led Content Marketing
  • Enhancing Your Creativity

Case studies:

  • Lego
  • Brand Strategy & Planning with venturethree
  • Wimbledon

Insights:

  • Reading: The Power of Design-led Content Marketing
Module 4: Thinking Strategically: Social Sharing (2hr 43min)

What makes an awesome social post that users naturally want to share? What makes people want to like and comment on a post? By thinking strategically and planning ahead, you can make the most of your platform.

Topics:

  • Matching Content with the Right Channels
  • Content Scheduling and Promotion
  • Adding Insight for Buyers
  • Sharing Content to Build Engagement
  • Essential Skills: Becoming a Strategic Thinker

Toolkits:

  • Content and Channel Matrix Template
  • Social Media Calendar Template
  • Seek > Sense > Share Toolkit
  • How to use Anders Pink for Content Curation

Case study:

  • CMO Webinar: Planning for the Future of Marketing

Insights:

  • Reading: Social Media Demographics Guide for Marketers
Module 5: Social Selling: CX and Social Communities (3hr 17min)

Social content could potentially be the number one way your customers experience your brand. It’s your chance to listen to how your customers tell you what they think, and develop deeper relationships between the sales. This module also covers working with social influencers, and the importance of overall customer experience (CX). 

Topics:

  • Building and Engaging Your Network
  • Upselling and Cross-Selling
  • Strengthening Buyer Relationships, and deeper post-sales relationships
  • The Basics of CX and assessing CX
  • Increasing Conversions using Social Tools and Techniques

Case studies:

  • Podcast: Social Media Communities
  • Webinar CX: Reinventing the Digital Customer Journey in the Pharmaceutical Industry

Insights:

  • Reading: The Growing Trend of B2B Influencer Marketing
  • Reading: The Enduring Marketing Power of Customer Loyalty Schemes

Globally recognized certification

Digital Academy has partnered with the Digital Marketing Institute- the global certification body for digital marketing education and courses are exclusively designed by expert digital practitioners. On completion, your course carries relevance, recognition and pedigree – highly sought after by your employers.

 

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Frequently Asked Questions

How much does this social media course cost?

The total course fee is USD$375.

What assessments do I have to do?

Just a 40-question multiple choice exam. You can take this exam at home, and once you’ve passed, you’ll be awarded the associate-level certification.

Who should do this social media course?

It’s designed for small business owners and managers, as well as experienced marketing professionals, product managers and digital sellers who need to upskill quickly. Basically, it’s suitable for anyone with an interest and drive to get smarter about social media marketing. The bite-size structure is perfect for fitting around your busy personal and professional schedule.

What if I have no marketing experience?

No worries – you don’t need to have studied or worked in marketing to succeed in this course. We will walk you through the fundamentals, so you feel confident you can apply your knowledge at work right away.

How long does it take?

Check out the in-depth overview for the length of each module. You’ll have 12 weeks to complete all of these. That’s only a bit over an hour a week to score your associate-level certification. Of course, you can complete it faster if you want. It’s up to you.

What can I learn next after this course?

Digital Academy provides a full range of short courses, professional certificates and diplomas in partnership with the Digital Marketing Institute. This short course is a great way to get a feel for online study and the unique DMI learning and certification experience. Check out the main course page or chat to your course consultant for more details.

Need more information? Get in touch!