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How do websites end up ranked highly in Google search results? Learn what makes a well-optimised site, from content and usability to mobile optimisation and more. Get confident with building a high-performing SEO strategy from the ground up.
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This short course is designed to get you up to speed and talking SEO like a pro in no time. It’s also made to keep you engaged and switched on, with a blend of reading, listening, watching and interactive content. Cover the basic knowledge and current best practices of search engine optimisation in a matter of hours.
Receive a globally recongnised certificate
upon completion of your course
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Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.
Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.
Truly designed to be studies online.
Anytime and anywhere.
See the stats on certification of choice for
serious digital marketers.
The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.
5 Modules • Approx 9 Hours of Learning Content
Your introduction to the very basic principles of SEO, and how sites get to that #1 spot on page 1 of search results.
How do you improve the performance of a website that’s currently not up to scratch in the eyes of search engines? This module helps develop your knowledge of SEO with practical applications.
There’s an art to creating content that works for your customers and for search engines. This module focuses on content performance and on-page optimisation.
Did you know there are things that aren’t even a part of your website that can affect its rankings in search results? Learn how to make the most of off-page elements, including some that can be critical to local SEO results.
How do you set a strategy that encompasses every element of SEO? And how do you know if your SEO work is paying off? This module brings together everything you’ve learned so far, with a focus on measurement and efficiency.
USD$375 is the total price of the course.
There’s just one short (40 questions) multiple-choice exam at the end. You can do the exam online from home. A passing grade in this exam leads to an associate-level qualification.
There’s around nine (9) hours of learning content, and you’ll have 12 weeks to complete it. That’s less than an hour per week if you spread it out – but of course, you’re welcome to complete it faster if you like.
Not at all; there are no prerequisites, and it’s designed for total beginners. You’ll start with the fundamentals so you can confidently take on the rest of the modules.
Anybody who needs to upskill quickly in SEO, and is ready for a bit of a challenge. It’s great for entrepreneurs, small business owners and managers, as well as marketing professionals. The bite-size learning structure makes it a great fit for busy professionals from all walks of life.
Depending on your career goals, you can move on to one of the other digital marketing courses delivered by Digital Academy in partnership with DMI. Check out the main course page or chat to your course consultant for details.
Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.