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Need to upskill in paid media? This short course is for you. You’ll develop skills in PPC (pay per click) campaign optimisation, search marketing, eCommerce and how to present your awesome results in a visually impressive report.
100% Online – On Demand
Get ready to work on PPC campaigns as soon as you’ve completed this course. You’ll learn through a blend of reading, videos, webinars, interactive multimedia, walkthroughs and more.
Receive a globally recongnised certificate
upon completion of your course
Exclusive insights from recognised experts and industry leaders.
Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.
Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.
Truly designed to be studies online.
Anytime and anywhere.
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The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.
4 Modules • Approx 8 Hours of Learning Content
Focusing on eCommerce helps you develop your knowledge of PPC and search marketing in a practical and challenging way.
Now you’ve got the basics of PPC down, it’s time to learn how to optimise your campaigns to make the most of your resources. This also includes increasing your overall productivity to help hit those targets sooner.
How do you adjust PPC campaigns on the go, to continually improve and streamline your budget? This module is about managing and improving campaigns in real time.
You know you’ve created and run an awesome PPC campaign. But how do you get that across to your stakeholders? This module will show you how to create impressive reports with charts and visualisations that tell the full story of your success.
At the end of the course, you’ll need to complete a quick 40-question multiple-choice exam to make sure you’ve absorbed all the learning material. It’s an online exam that you can take at home. A passing grade leads to an associate-level qualification.
There’s around eight (8) hours of content to work through in this course, but you’ve got 12 weeks to do it. Of course, you can complete the course faster if you wish. Once you’ve passed the exam at the end, you’ll get your associate-level certification.
For just USD$375, you get all your learning content, support, and the assessment at the end.
Not at all – this course is designed to get total beginners up to speed too. You’ll start with the basics so you’re familiar with the overall concept of PPC, before moving on to more advanced content.
Business owners and managers looking to get more from their PPC spend, marketing all-rounders looking to upskill quickly, and sales professionals in need of a better understanding of how PPC fits into the sales funnel. Also, anyone else who’s responsible for (or works on) PPC campaigns at work. The only prerequisite is that you’re keen to upskill in paid media quickly.
Want to keep ramping up your digital skills and knowledge? Check out our full range of short courses and professional certifications. If you’re not sure which one is the ideal next move for your digital career, chat to a Digital Academy course consultant today.
Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.