Masters in Digital Marketing

If you’re serious about taking your digital marketing career to the next level, this is the course for you. You’ll gain in-depth knowledge on the digital marketing landscape and learn how to create digital strategies that exceed expectations.



2 Years of self paced learning


100% Online – On Demand

Course Type

Short Course

Course overview

Over the duration of this course, you’ll develop the thinking skills and practical tools you need to develop digital strategies for every platform. The 8 study modules will give you the knowledge you need to build digital campaigns that make your boss and your customers happy. Your research thesis will allow you to focus in on the area of digital marketing that interests you and gain additional specialist knowledge in that area.


  • Eight learning modules
  • A free DMI membership
  • Access to tools and templates to use in the workplace
  • Live webinars and trainer support

Who should enrol?

  • Experienced marketing and business professionals
  • Marketing managers and senior management
  • Business owners and managers who want to raise their profile in a big way
  • Advisers and consultants looking to deliver a different level of value
  • People with a Bachelors looking to stand out further to potential employers



Globally recognized certification

Receive a globally recongnised certificate
upon completion of your course


Learn from the best

Exclusive insights from recognised experts and industry leaders.



Get exclusive access to myDMI, our innovative member ship platform. This thriving platform is a rich resource of digital marketing contect.


Get local support

Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.


Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.


Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.



What will I learn?


8 Modules • Approx 2 Years of Learning Content

Communications and Consumer

Making a digital strategy that holds up in both the boardroom and in the real world can feel tough. In this module, you’ll learn the art of strategic management – creating and tracking a digital strategy that speaks to your managers and your customers.


  • Identifying the right channels for your brand
  • Basic, integration, and defensive strategies
  • Key components in an effective digital strategy
  • Producing C-Level reports on campaign performance
Social Media Marketing

Social media is one of the most influential marketing mediums we have at our disposal. It gives you direct access to the individuals in your audience and can shoot you from obscurity to viral stardom overnight! This module covers:


  • Facebook, Twitter, Instagram, Snapchat, and more
  • Implement budgets
  • Measure campaign effectiveness with key metrics such as CTR, likes, and more
  • Creating a social media content strategy
Search Marketing

Did you know that 90% of people use a search engine to research their options before purchasing? The power search marketing is enormous! This module covers:


  • Pay-Per-Click advertising (PPC)
  • Search engine optimisation (SEO) auditing
  • Creating a search marketing strategy
  • How to read and understand web analytics
eCommerce and Email

Your existing customers are your best marketing tool. Keeping them happy and coming back for more will bring in even more business. That means making sure your eCommerce site and email marketing strategies are up-to-scratch! This module covers:


  • Customer Relationship Management (CRM) systems
  • Email nurture campaigns
  • A/B testing
  • Responding to customer service experiences
Mobile Marketing

Nearly 60% of people use their phones to research products before making a purchase. Making sure your digital strategy is phone-compatible will see massive results. This module covers:


  • Identifying opportunities in app, game, and in-game advertising
  • Messaging platforms
  • Time and demographic analytics
Strategy and Planning

This module puts together all of the strategies you’ve learned so far to create a full, actionable digital marketing strategy.


  • Big data, analytics, machine learning, and AI
  • Social media as a customer service channel
  • Creating a digital marketing strategy that covers all available channels
Marketing and Services Management

Keeping your relationships strong is an important part of digital marketing. Whether it be your customers, friendly brands, or influencers, the relationships you build could make or break your brand.


  • Strategic marketing management
  • Relationship management
  • The role of branding
Digital Innovation

What is the future of digital marketing? How can you stay fresh, interesting, and eye-catching to your audience? In this module, we look into the future and predict what’s coming next for digital marketing.


  • Digital business applications and innovative business technologies
  • Current and future trends in digital marketing
  • Future planning and future proofing

Frequently Asked Questions

How much does it cost?

This Masters in Digital Marketing costs USD$11,534. This includes:

  • all course content
  • study support
  • membership of the Digital Marketing Institute
  • thesis training
Are there any prerequisites for this course?

Yes – you are required to have either:

Minimum second class honours Bachelor’s degree in business / commerce / marketing plus a minimum of 1 year digital marketing experience


Minimum second class honours Bachelor’s degree in any discipline plus a minimum of 2 years digital marketing experience

If you do not meet the normal entry qualification requirements, you may still be considered for entry if you can demonstrate significant digital marketing work experience of a minimum 4 years and acceptable level of responsibility.

If English is not your first language, you may be required to show a proficiency in English. An IELTS (Academic) level 6.5 or equivalent is the minimum requirement. (IELTS needs to valid i.e. have been awarded within the 24 months prior to registration with the University of Salford).

Please note these are minimum requirements and are not an automatic entry to the Program. Admission is at the discretion of Digital Academy, the Digital Marketing institute, and the University of Salford.

Contact our team at hello@digital-academy.io if you have further queries about our admission requirements.


Where will this certification be recognised?

DMI certifications are world class. Your industry-verified qualification could take you anywhere. Certification is an instant way for employers and clients to recognise your expertise and commitment.

Please note that this course may not be suitable as a sole qualification for immigration purposes. Check with your immigration professional for more details.

What are the assessments like?

You have 6 assessments to complete through this course.

The first two are based on an organisation of your choosing – conduct research with their customers and develop a new digital marketing strategy. These are both 5,000-word assignments.

The others are approximately 3,000 words each and can include tasks like secondary research, creating a blog post etc.

The final assessment stage is the Business Innovation Project. Here you go deep, creating a 15,000 word thesis.

Masters in Digital Marketing


$ 11,003


190,000+ Members trust DMI to Progress their Career


Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.


Need more information? Get in touch!