DMI TRACK

Foundation Certificate in Digital Marketing Associate

This course is designed for beginners in marketing. If you’ve never touched a digital sales platform or analytics dashboard in your life, but you need to understand how and why digital marketing works, this is the course for you.

Course Guide

Enquiries

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Duration

6 Hours of self paced learning

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Format

100% Online – On Demand

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Course Type

Short Course

Course overview

This course uses a mix of constantly updated and always-relevant content to keep things interesting for you. On top of reading the essentials, you’ll also get stuck into some interactive tasks, videos, and multimedia content to extend your learning. You’ll learn all about how consumers behave online, the customer journey, social media and its selling power, websites, email marketing and more. Plus you’ll pick up the digital mindset you need to succeed and keep growing your skills.

Features

Six (6) interactive modules
Six hours’ total of bite-size learning content, to do at your own pace
Associate-level certification
Real tools and templates you can use at work
Complimentary DMI membership to continue your professional development

Skills & Competencies

Customer Journeys
Reporting Data
Web Concepts and Terminology
Data Analytics
User Experience
Data Security
Social Customer Service
Social Media

Benefits

Globally recognized certification

Receive a globally recongnised certificate
upon completion of your course

Learn from the best

Exclusive insights from recognised experts and industry leaders.

Membership

Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

Get local support

Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.

Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.

Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.

What will I learn?

6 Modules • Approx 6 Hours of Learning Content

Module 1: The Digital Opportunity (1hr 6min)

Explore the incredible breadth and depth of digital. What are the awareness, communication and sales opportunities for your organisation? This module covers digital touch points, and how digital technology is disrupting and transforming traditional industries.

Topics:

Key Concepts of Digital
Customer Behaviour
Customer Journey Influencing Decisions
Identify Digital Opportunities

Toolkit:

Buyer Persona Template

Insights:

The Best Digital Marketing Channels with Mark Evans

Module 2: Websites and Email (1hr 3min)

This module gives you the core knowledge you need to confidently discuss and pursue further knowledge on some critical basics. You’ll learn the most important concepts and terminology, and the process of creating an online presence that makes sense for your brand. This includes a ton of smart yet simple learning content on web design and eCommerce.

Topics:

Online Presence
Design and UX
Customer Journey and Conversions
Email Marketing

Toolkit:

Email Content and Copywriting Checklist

Case studies:

The Skimm: Disrupting News Media and Making Email Cool Again
Email Marketing Strategy: The Ultimate Blueprint

Module 3: Social Media & Social Selling (1hr 3min)

Get to know the biggest and most important social media platforms, including Facebook, Instagram, Snapchat, Twitter, and LinkedIn. Find out how advertising on social media uses data to perfectly target audiences.

Topics:

Social Media Platforms
Social Media Audiences
Benefits of Social Media for Business
Personal Branding

Toolkit:

How to Manage Your Online Reputation

Case study:

Glossier: A Thoroughly Modern Beauty Brand

Insights:

Brian Lavery (AccuWeather) on Data and GDPR

Module 4: Social Customer Service (59min)

How do you deliver customer service online, across multiple platforms, and still give customers a better experience? This module gives you practical tips, including proven techniques and approaches, for handling social customer service. You’ll learn about reviews, negative feedback, reporting mechanisms, and how to handle online complaints.

Topics:

Social Customer Service
Benefits of Digital Tools
Brand Management

Insights:

Facebook Messenger Marketing and Chatbots with Larry Kim

Module 5: Digital Challenges and Risks (58min)

There are lots of challenges in working with digital communications and eCommerce, especially as key jurisdictions ramp up regulation. This module covers the frameworks you can put in place to protect against real risks like identity theft, malware and hacking. You’ll also learn about important regulations on data security and collection.

Topics:

Minimising Risks Within Digital
Relevant Laws and Guidelines
Using Policies, Guidelines, Data Protection

Case study:

Data Privacy: Guidance for Practitioners
Johnson & Johnson: Big Pharma Pioneers on the Front Line

Module 6: Digital Mindset (53min)

Having the right digital mindset starts with setting challenging yet reasonable goals. Learn about S.M.A.R.T. business goals (that’s specific, measurable, achievable, relevant, and timely). Cover the importance of KPIs (key performance indicators) in a digital context. Understand why the digital mindset means thinking digital first.

Topics:

Using Digital to Achieve Business Goals
Nurturing a Digital Mindset and Culture
Data Metrics and Analytics
Agile Thinking

Case studies:

Gimlet Media: Leading the Podcast Industry to its Golden Era
Agile Thinking in Managing Projects
Facebook: Shaping the Digital Future

Insights:

The Economist Group White Paper: Talent and Technology in 2020 and Beyond

Frequently Asked Questions

Is this a technical course?

No; you don’t have to have any technical or coding knowledge to get the most out of this course. It’s designed for total beginners – even if you have no digital experience or marketing background whatsoever. Instead, there’s more of a practical and commercial approach. Plus it’s broken down into bite-sized learning content so you can move through each section at a pace that feels right for you.

Who is this course meant for?

Anybody is welcome to apply. This course is for total beginners who understand the importance of digital and need to upskill quickly to keep pace with a changing world of work. This makes it a great option for all-rounders from a variety of industries, in roles from customer service and admin to HR and finance. Long story short, if you will (or want to) work with digital channels, it’s a great introduction.

What is the assessment like?

There’s just one assessment for this course. It’s a simple one-hour exam, with a range of question formats. The exam is administered by a third-party computer-based testing partner (PearsonVue). There’s a global network of testing centres, so there’s sure to be one near you.

The passing grade is 60%. A pass means you become a Certified Digital Marketing Associate.

One thing to note: if you don’t pass the exam the first time and wish to re-sit, there will be a small admin fee payable directly to the testing centre when you book in.

Where is this certification recognised?

The Digital Marketing Institute is a world-leading certification body for digital marketing and selling. Your certification will be recognised and respected by major organisations all over the world, because DMI courses are created and validated by industry giants. If you’re unsure of whether this certification fits your career development needs, chat to your HR professional or ask one of the Digital Academy course consultants.

How much does the Certified Digital Marketing Associate course cost?

The total cost is USD$375 upfront. This price includes all learning content, support, and the fee for the first exam attempt.