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This course is designed for beginners in marketing. If you’ve never touched a digital sales platform or analytics dashboard in your life, but you need to understand how and why digital marketing works, this is the course for you.
Exclusive insights from recognised experts and industry leaders.
Truly designed to be studied online. Anytime, anywhere.
The certifications of choice for serious digital marketers.
Digital Marketing Institute has 130,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
Get exclusive access to myDMI, our innovative member ship platform. This thriving platform is a rich resource of digital marketing contect.
Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.
The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers.
This course uses a mix of constantly updated and always-relevant content to keep things interesting for you. On top of reading the essentials, you’ll also get stuck into some interactive tasks, videos, and multimedia content to extend your learning. You’ll learn all about how consumers behave online, the customer journey, social media and its selling power, websites, email marketing and more. Plus you’ll pick up the digital mindset you need to succeed and keep growing your skills.
Skills and competencies
100% Online - On Demand
6 Modules • Approx 6 Hours of Learning Content
Explore the incredible breadth and depth of digital. What are the awareness, communication and sales opportunities for your organisation? This module covers digital touch points, and how digital technology is disrupting and transforming traditional industries.
This module gives you the core knowledge you need to confidently discuss and pursue further knowledge on some critical basics. You’ll learn the most important concepts and terminology, and the process of creating an online presence that makes sense for your brand. This includes a ton of smart yet simple learning content on web design and eCommerce.
Get to know the biggest and most important social media platforms, including Facebook, Instagram, Snapchat, Twitter, and LinkedIn. Find out how advertising on social media uses data to perfectly target audiences.
How do you deliver customer service online, across multiple platforms, and still give customers a better experience? This module gives you practical tips, including proven techniques and approaches, for handling social customer service. You’ll learn about reviews, negative feedback, reporting mechanisms, and how to handle online complaints.
There are lots of challenges in working with digital communications and eCommerce, especially as key jurisdictions ramp up regulation. This module covers the frameworks you can put in place to protect against real risks like identity theft, malware and hacking. You’ll also learn about important regulations on data security and collection.
Having the right digital mindset starts with setting challenging yet reasonable goals. Learn about S.M.A.R.T. business goals (that’s specific, measurable, achievable, relevant, and timely). Cover the importance of KPIs (key performance indicators) in a digital context. Understand why the digital mindset means thinking digital first.
Digital Academy has partnered with the Digital Marketing Institute- the global certification body for digital marketing education and courses are exclusively designed by expert digital practitioners. On completion, your course carries relevance, recognition and pedigree – highly sought after by your employers.
No; you don’t have to have any technical or coding knowledge to get the most out of this course. It’s designed for total beginners – even if you have no digital experience or marketing background whatsoever. Instead, there’s more of a practical and commercial approach. Plus it’s broken down into bite-sized learning content so you can move through each section at a pace that feels right for you.
Anybody is welcome to apply. This course is for total beginners who understand the importance of digital and need to upskill quickly to keep pace with a changing world of work. This makes it a great option for all-rounders from a variety of industries, in roles from customer service and admin to HR and finance. Long story short, if you will (or want to) work with digital channels, it’s a great introduction.
There’s just one assessment for this course. It’s a simple one-hour exam, with a range of question formats. The exam is administered by a third-party computer-based testing partner (PearsonVue). There’s a global network of testing centres, so there’s sure to be one near you.
The passing grade is 60%. A pass means you become a Certified Digital Marketing Associate.
One thing to note: if you don’t pass the exam the first time and wish to re-sit, there will be a small admin fee payable directly to the testing centre when you book in.
The Digital Marketing Institute is a world-leading certification body for digital marketing and selling. Your certification will be recognised and respected by major organisations all over the world, because DMI courses are created and validated by industry giants. If you’re unsure of whether this certification fits your career development needs, chat to your HR professional or ask one of the Digital Academy course consultants.
The total cost is USD$375 upfront. This price includes all learning content, support, and the fee for the first exam attempt.