Foundation Certificate in Digital Marketing Associate

This course is designed for beginners in marketing. If you’ve never touched a digital sales platform or analytics dashboard in your life, but you need to understand how and why digital marketing works, this is the course for you.



6 Hours of self paced learning


100% Online – On Demand

Course Type

Short Course

Course overview

This course uses a mix of constantly updated and always-relevant content to keep things interesting for you. On top of reading the essentials, you’ll also get stuck into some interactive tasks, videos, and multimedia content to extend your learning. You’ll learn all about how consumers behave online, the customer journey, social media and its selling power, websites, email marketing and more. Plus you’ll pick up the digital mindset you need to succeed and keep growing your skills.


  • Six (6) interactive modules
  • Six hours’ total of bite-size learning content, to do at your own pace
  • Associate-level certification
  • Real tools and templates you can use at work
  • Complimentary DMI membership to continue your professional development

Skills & Competencies

  • Customer Journeys
  • Reporting Data
  • Web Concepts and Terminology
  • Data Analytics
  • User Experience
  • Data Security
  • Social Customer Service
  • Social Media



Globally recognized certification

Receive a globally recongnised certificate
upon completion of your course


Learn from the best

Exclusive insights from recognised experts and industry leaders.



Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.


Get local support

Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.


Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.


Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.



What will I learn?


6 Modules • Approx 6 Hours of Learning Content

Module 1: The Digital Opportunity (1hr 6min)

Explore the incredible breadth and depth of digital. What are the awareness, communication and sales opportunities for your organisation? This module covers digital touch points, and how digital technology is disrupting and transforming traditional industries.


  • Key Concepts of Digital
  • Customer Behaviour
  • Customer Journey Influencing Decisions
  • Identify Digital Opportunities


  • Buyer Persona Template


  • The Best Digital Marketing Channels with Mark Evans
Module 2: Websites and Email (1hr 3min)

This module gives you the core knowledge you need to confidently discuss and pursue further knowledge on some critical basics. You’ll learn the most important concepts and terminology, and the process of creating an online presence that makes sense for your brand. This includes a ton of smart yet simple learning content on web design and eCommerce.


  • Online Presence
  • Design and UX
  • Customer Journey and Conversions
  • Email Marketing


  • Email Content and Copywriting Checklist

Case studies:

  • The Skimm: Disrupting News Media and Making Email Cool Again
  • Email Marketing Strategy: The Ultimate Blueprint
Module 3: Social Media & Social Selling (1hr 3min)

Get to know the biggest and most important social media platforms, including Facebook, Instagram, Snapchat, Twitter, and LinkedIn. Find out how advertising on social media uses data to perfectly target audiences.


  • Social Media Platforms
  • Social Media Audiences
  • Benefits of Social Media for Business
  • Personal Branding


  • How to Manage Your Online Reputation

Case study:

  • Glossier: A Thoroughly Modern Beauty Brand


  • Brian Lavery (AccuWeather) on Data and GDPR
Module 4: Social Customer Service (59min)

How do you deliver customer service online, across multiple platforms, and still give customers a better experience? This module gives you practical tips, including proven techniques and approaches, for handling social customer service. You’ll learn about reviews, negative feedback, reporting mechanisms, and how to handle online complaints.


  • Social Customer Service
  • Benefits of Digital Tools
  • Brand Management


  • Facebook Messenger Marketing and Chatbots with Larry Kim
Module 5: Digital Challenges and Risks (58min)

There are lots of challenges in working with digital communications and eCommerce, especially as key jurisdictions ramp up regulation. This module covers the frameworks you can put in place to protect against real risks like identity theft, malware and hacking. You’ll also learn about important regulations on data security and collection.


  • Minimising Risks Within Digital
  • Relevant Laws and Guidelines
  • Using Policies, Guidelines, Data Protection

Case study:

  • Data Privacy: Guidance for Practitioners
  • Johnson & Johnson: Big Pharma Pioneers on the Front Line
Module 6: Digital Mindset (53min)

Having the right digital mindset starts with setting challenging yet reasonable goals. Learn about S.M.A.R.T. business goals (that’s specific, measurable, achievable, relevant, and timely). Cover the importance of KPIs (key performance indicators) in a digital context. Understand why the digital mindset means thinking digital first.


  • Using Digital to Achieve Business Goals
  • Nurturing a Digital Mindset and Culture
  • Data Metrics and Analytics
  • Agile Thinking

Case studies:

  • Gimlet Media: Leading the Podcast Industry to its Golden Era
  • Agile Thinking in Managing Projects
  • Facebook: Shaping the Digital Future


  • The Economist Group White Paper: Talent and Technology in 2020 and Beyond

Frequently Asked Questions

Is this a technical course?

No; you don’t have to have any technical or coding knowledge to get the most out of this course. It’s designed for total beginners – even if you have no digital experience or marketing background whatsoever. Instead, there’s more of a practical and commercial approach. Plus it’s broken down into bite-sized learning content so you can move through each section at a pace that feels right for you.

Who is this course meant for?

Anybody is welcome to apply. This course is for total beginners who understand the importance of digital and need to upskill quickly to keep pace with a changing world of work. This makes it a great option for all-rounders from a variety of industries, in roles from customer service and admin to HR and finance. Long story short, if you will (or want to) work with digital channels, it’s a great introduction.

What is the assessment like?

There’s just one assessment for this course. It’s a simple one-hour exam, with a range of question formats. The exam is administered by a third-party computer-based testing partner (PearsonVue). There’s a global network of testing centres, so there’s sure to be one near you.

The passing grade is 60%. A pass means you become a Certified Digital Marketing Associate.

One thing to note: if you don’t pass the exam the first time and wish to re-sit, there will be a small admin fee payable directly to the testing centre when you book in.

Where is this certification recognised?

The Digital Marketing Institute is a world-leading certification body for digital marketing and selling. Your certification will be recognised and respected by major organisations all over the world, because DMI courses are created and validated by industry giants. If you’re unsure of whether this certification fits your career development needs, chat to your HR professional or ask one of the Digital Academy course consultants.

How much does the Certified Digital Marketing Associate course cost?

The total cost is USD$375 upfront.  This price includes all learning content, support, and the fee for the first exam attempt.

Foundation Certificate in Digital Marketing Associate


$ 421


190,000+ Members trust DMI to Progress their Career


Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.


Need more information? Get in touch!