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Email marketing can be an incredibly effective, high-ROI component of a well-rounded digital marketing strategy. But it takes specific skills to make the most of it. Skills you’ll pick up in this feature-packed online email marketing short course.
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Are you ready to run the most effective email marketing campaigns of your career? This course is designed to help you upskill quickly in email, with a blend of reading, video and interactive learning content you’ll love.
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upon completion of your course
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4 Modules • Approx 11 Hours of Learning Content
Before you even start writing an email, you need a solid idea of who it’s going to be sent to (and why). This module covers the essentials of data strategy as applied to email, including smart data management and audience segmentation.
What makes a reader want to open an email? What makes them want to take action on what they read? Expand your knowledge of email marketing in this practical module that’s all about crafting an effective marketing email from scratch.
What makes an email look good? How do you make a great first impression with your email design? This unit covers the basics of making your emails look polished, professional and on-brand – on all screens and devices.
Wish you could run a slick email marketing campaign on autopilot? You can – kind of. Contemporary email marketing offers a ton of task automation options. This module covers automating whilst actively testing and optimising your initial strategy.
Including all learning content, support and the exam fee, the total course fee is USD$375.
There are around 11 hours of learning content in this course, but you don’t need to do it all at once! You’ll have up to 12 weeks to get through everything.
There’s just one simple online exam at the end of the course, to test your newfound email marketing knowledge. It’s 40 multiple-choice questions, and once you’ve passed, you’ll get your associate-level certification.
It’s not just for current practicing marketing pros. This email marketing course is also a great way to quickly upskill if you’re a small business owner or manager, product manager, or involved in email marketing in any other capacity.
No particular experience or qualifications are required for this short course. While it might give you a head start to have worked on email marketing before, this course is suitable for total beginners. The only thing you need to have is a desire to upskill fast and work on email marketing as part of your future digital career.
Once you’ve completed this course, you may feel ready to step up to a more comprehensive professional certification. Or you may prefer to build up your specialist skills slowly with another short course. Check out the courses page again for more info, or chat to your Digital Academy course consultant.
Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.