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Get ready to shake up your organisation’s eCommerce results. This associate certificate level course develops your skills and knowledge in user experience (UX) design, customer experience (CX), conversion rate optimisation, and messaging.
100% Online – On Demand
This short course is designed to help get you ready for a fresh career start as an eCommerce specialist. You’ll learn the basic principles and current best practice in eCommerce through a dynamic mix of reading, video, interactive multimedia, plus toolkits and templates you can use in your work forever.
Receive a globally recongnised certificate
upon completion of your course
Exclusive insights from recognised experts and industry leaders.
Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.
Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.
Truly designed to be studies online.
Anytime and anywhere.
See the stats on certification of choice for
serious digital marketers.
The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.
5 Modules • Approx 11 Hours of Learning Content
Your customer’s choice of whether to buy from you is massively influenced by the design of your website. Learn what makes a good user-friendly design.
A gorgeous user-friendly website is no goof if your customers can’t find you. Learn how to attract customers who are already looking for what you have to offer, using search marketing and social media tools.
There are tons of different ways customers can reach your website. The way they get there has a big impact on what they do once they’re there, from browsing to buying right away. This module covers choosing the best channels for your goals.
How do you turn a website visitor into a happy customer? This module covers the tools you need to maximise your conversion rate, including website analytics.
Keeping eCommerce customers happy is a journey. It doesn’t end when they hit that ‘buy’ button. Learn how to map out the whole customer experience and design your website to suit their overall needs.
The course fee is USD$375 in total.
There’s just one assessment at the end of the course. It’s a 40-question exam, made up of multiple-choice questions. You can take the exam online at home. A passing grade leads to an associate-level certification.
Marketers looking to focus on eCommerce, sales professionals ready to deepen their understanding of eComm, small business owners moving into eCommerce, and established business owners looking to make the most of their current eCommerce operations. And anyone else who’s ready to upskill quickly in eCommerce digital marketing.
No! This course is designed for total beginners, although some experience might give you a head start. You don’t need any particular professional background.
The course is broken up into bite-size sections, so it’s easy to fit around your busy schedule. You’ll have 12 weeks to complete all the modules, which is approximately 12 hours’ worth of learning content, taken at your own pace. You will then need to complete the online exam to get your associate-level certification.
This course gives you a great foundation for tackling one of our longer courses. There’s a whole range of short courses, professional certifications and diplomas that could be the right next step for your career goals. Explore the courses pages for more info, or chat to your course consultant.
Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.