DMI TRACK

Digital Strategy

This short course is designed to get you up to speed with the core principles and practices of planning a digital strategy, from alignment with customer personas to telling your brand story the right way.

Course Guide

Enquiries

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Duration

11 Hours of self paced learning

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Format

100% Online – On Demand

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Course Type

Short Course

Course overview

This course is made up of bite-size modules designed to get you ready to work on digital strategy formulation from day 1. You’ll learn through a vibrant and always-relevant mix of case studies, reading, practical toolkits, and more.

Features

Four (4) interactive modules
11 hours of learning content, taken at your own pace
Real workplace tools and templates
Free DMI membership included
Associate-level certification

Skills & Competencies

Strategic Thinking
Channel Marketing
Buyer Personas
Presentation Skills
Digital Marketing Budgets
Risk Assessment
Basics of CX

Benefits

Globally recognized certification

Receive a globally recongnised certificate
upon completion of your course

Learn from the best

Exclusive insights from recognised experts and industry leaders.

Membership

Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

Get local support

Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.

Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.

Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.

What will I learn?

4 Modules • Approx 11 Hours of Learning Content

Module 1: The Customer and Your Brand Story (2hr 9min)

Share your brand’s history, vision and values in a way that engages your customer and adds value to their experience. This module covers a cornerstone of your overall digital strategy – your brand story.

Topics:

Your Brand Story
Buyer Personas
Becoming a Strategic Thinker
The Basics of CX

Toolkit:

Buyer Persona Template

Case studies:

Spotify: The Great Audio Disruptor
3 Ways to Make Your Brand Legendary, Star Wars-Style

Insights:

Launching and Running a Global Digital Marketing

Module 2: Setting a Budget, Nurturing a Team, and Assessing Risk (3hr 14min)

When you’re managing more than just your own workload, you need to know how to think ahead and project the resources needed to hit goals. This module covers the basics of resourcing and risk, with simple practical applications.

Topics:

Planning a Digital Marketing Budget
All About the California Consumer Privacy Act
Composition of the Modern Digital Marketing Team
Laws and Guidelines
Setting a Digital Marketing Budget
The Risks with Digital

Toolkits:

Digital Marketing Strategy: Research Template
Digital Marketing Budgets: The Full Toolkit
Plan Your Campaign Strategy with our Seasonal Checklist
The Definitive GDPR Checklist for Marketers

Case study:

Johnson & Johnson: Big Pharma Pioneers on the Front Line

Module 3: Channel Planning for a Complex Buying Process (2hr 15min)

There are endless different pathways your customers could take to making a purchase. You need to be able to plan for all the various channels and the ways that customers move between them.

Topics:

Channel Planning
The Importance of Putting Mobile First
Adaptability in the Workplace
The Changed Buying Process

Toolkits:

Content and Channel Matrix Template
Channel Performance Tracker
Targets and KPIs Toolkit
Digital Marketing Campaign Brief Template

Case study:

Influencing Change Through Digital Channels: with DrinkAware

Insights:

Omni-Channel Marketing

Module 4: Becoming a Digital Leader (2hr 51min)

What’s the difference between a capable digital strategy manager and a real digital leader? This module gives you the practical knowledge you need to step up: collaborate, inspire, guide and think differently.

Topics:

Transitioning from Managing to Leading
Fundamentals of Digital Leadership
Successful Collaboration
Critical Skills for Senior Digital Marketing Leaders

Toolkit:

Master your Presentations

Case study:

Ahead of the Game: DMI (Podcast)

Insights:

Planning for the Future of Marketing with Olivia Kearney
Digital Marketing Predictions for InsurTech

Frequently Asked Questions

How much does this digital strategy short course cost?

It’s USD$375 up front. Chat to your Digital Academy course consultant for further details.

How long does it take to complete?

You’ll have up to 12 weeks in total (shorter if you prefer) to work through the roughly eight hours of learning at your own pace. This means you can spread out the study commitment to just minutes a day, or study intensively when you’ve got the time – whatever works for you.

How are learners assessed?

Forget tons of essays and quizzes – there’s just one simple 40-question multiple-choice exam at the end of this course. A passing grade leads to your associate-level certification in digital strategy.

Who is this course for?

This course is for anyone who’s ready to step up and take on a leadership role in digital strategy. It’s designed for total beginners; you don’t need current strategy experience to succeed in this course. It’s for marketers, digital sales professionals, team leaders, business owners and managers, and anyone else who is (or wants to be) heavily involved in strategy formation.

Do I need any particular experience or qualifications?

Not at all. This course is suitable for professionals from all different backgrounds. The most important thing is that you’re interested in a future as a digital strategy leader.

What’s the next course after this?

There are a range of pathways you could take after this digital strategy short course, depending on your career goals and immediate upskilling needs. Explore the main course page or talk to a Digital Academy careers advisor today.