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This short course is designed to get you up to speed with the core principles and practices of planning a digital strategy, from alignment with customer personas to telling your brand story the right way.
100% Online – On Demand
This course is made up of bite-size modules designed to get you ready to work on digital strategy formulation from day 1. You’ll learn through a vibrant and always-relevant mix of case studies, reading, practical toolkits, and more.
Receive a globally recongnised certificate
upon completion of your course
Exclusive insights from recognised experts and industry leaders.
Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.
Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.
Truly designed to be studies online.
Anytime and anywhere.
See the stats on certification of choice for
serious digital marketers.
The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.
4 Modules • Approx 11 Hours of Learning Content
Share your brand’s history, vision and values in a way that engages your customer and adds value to their experience. This module covers a cornerstone of your overall digital strategy – your brand story.
When you’re managing more than just your own workload, you need to know how to think ahead and project the resources needed to hit goals. This module covers the basics of resourcing and risk, with simple practical applications.
There are endless different pathways your customers could take to making a purchase. You need to be able to plan for all the various channels and the ways that customers move between them.
What’s the difference between a capable digital strategy manager and a real digital leader? This module gives you the practical knowledge you need to step up: collaborate, inspire, guide and think differently.
It’s USD$375 up front. Chat to your Digital Academy course consultant for further details.
You’ll have up to 12 weeks in total (shorter if you prefer) to work through the roughly eight hours of learning at your own pace. This means you can spread out the study commitment to just minutes a day, or study intensively when you’ve got the time – whatever works for you.
Forget tons of essays and quizzes – there’s just one simple 40-question multiple-choice exam at the end of this course. A passing grade leads to your associate-level certification in digital strategy.
This course is for anyone who’s ready to step up and take on a leadership role in digital strategy. It’s designed for total beginners; you don’t need current strategy experience to succeed in this course. It’s for marketers, digital sales professionals, team leaders, business owners and managers, and anyone else who is (or wants to be) heavily involved in strategy formation.
Not at all. This course is suitable for professionals from all different backgrounds. The most important thing is that you’re interested in a future as a digital strategy leader.
There are a range of pathways you could take after this digital strategy short course, depending on your career goals and immediate upskilling needs. Explore the main course page or talk to a Digital Academy careers advisor today.
Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.