DMI PRO

Content Marketing

This course is all about content marketing. From crafting social media messaging, to keeping website visitors engaged, content marketing is an art. You’ll learn creative approaches and practical skills you can apply across various channels.

Course Guide

Enquiries

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Duration

10 Hours of self paced learning

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Format

100% Online – On Demand

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Course Type

Short Course

Course overview

This short course is designed to leave you ready to take on content marketing challenges right away. You will learn through a dynamic mix of basic reading and real-life case studies. Plus you’ll get practical toolkits you can use to practice right away, as well as using in your work after you graduate.

Features

Five interactive modules
Ten (10) hours of learning (self-paced)
Practical templates and tools
Associate Level Certification
Included: DMI Membership

Skills & Competencies

Content Audit
Brief Development
Channel Promotion
SEO Marketing Concepts
Measuring Content
Keyword Research
Connecting Content with Audiences
Content Creation

Benefits

Globally recognized certification

Receive a globally recongnised certificate
upon completion of your course

Learn from the best

Exclusive insights from recognised experts and industry leaders.

Membership

Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

Get local support

Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.

Real self-paced online learning

Truly designed to be studies online.
Anytime and anywhere.

Get promoted. Get paid.

See the stats on certification of choice for
serious digital marketers.

The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.

What will I learn?

5 Modules • Approx 10 Hours of Learning Content

Module 1: Personas and SEO Strategy (1hr 18min)

Conduct smart research to develop detailed customer personas. Use this data to inform your choice of on-page content strategy for your website.

Topics:

Purpose of Content Marketing
Buyer Personas
Social Media Demographics Guide for Digital Marketers
Developing a Brief
SEO Content Marketing Concepts

Toolkits:

Buyer Persona Template
Digital Marketing Campaign Brief

Insights:

Nail Your Content Strategy with Kate Talbot

Module 2: Keywords, SEO and Voice Search (1hr 49min)

The words on your website aren’t just they’re to fill space. They’re read by search engines and prospective customers, and you’ll need to cater to both. Learn to use the right language to bring traffic to your website and increase revenue.

Topics:

Keyword Research
5 Usability Principles That Make Visitors Stick

Toolkits:

Infographic: The 5 Steps of Keyword Research
Toolkit & Handbook: On-Site SEO Audit

Insights:

Voice Search with Clark Boyd (podcast)

Module 3: Creativity and Storytelling (3hr 34min)

Content is your change to tell your story, engage with your audience, and invite them to share in the world of your brand. Discover how to start that story, and which narratives work best for your customers.

Topics:

Content Creation and Repurposing
Enhancing Your Creativity
Your Brand Story

Toolkits:

Content Ideation Template
Tools and Templates for Successful Blog Posts
Brand Style Elements Template

Case studies:

Wimbledon
The Image Recognition Market
Lego: The Building Blocks of a Modern-Day Superbrand

Insights:

The Power of Design-Led Content Marketing
How to Write Well Online
Creating Great Content to Connect with Youth Audiences

Module 4: Channel Promotion and Collaboration (2hr 14min)

Learn how to create content that’s made for your audience and designed for a particular channel, yet repurposeable across multiple platforms. This module is packed with toolkits that will make your fresh start in content marketing 1000% easier.

Topics:

Content Scheduling and Promotion
How to Build an Influencer Marketing Strategy
Successful Collaboration
Inbound Channels: Social and Content

Toolkits:

Content and Channel Matrix Template
Content Production Budget Tracker
Social Media Calendar Template
Email Content & Copywriting Checklist
10 Steps to Creating a Social Media Strategy

Case studies:

Email Marketing Strategy: The Ultimate Blueprint
Walkthrough: Mailchimp Email Creation
The Skimm

Insights:

How AccuWeather uses social media to distribute content and engage users

Module 5: Measuring Performance (1hr 19min)

A comprehensive content strategy is more than just a good style guide. It’s rules and systems on measuring performance, auditing existing content frameworks, and making the most of analytics across platforms.

Topics:

Measuring Content Performance
Evaluating the Performance of SEO Content
Content Audit Checklist
The Best Social Media Metrics to Focus On

Toolkits:

Social Content Distribution & Engagement Dashboard
Content Audit Checklist

Insights:

Using Analytics to Boost Content with Stephen Walsh

Frequently Asked Questions

What’s the fee for this content marketing course?

The course fee is USD$375.

Are there any tests or exams?

There’s just one simple assessment: an online 40-question multiple choice exam. You can take the exam in the comfort of your own home. When you complete it successfully, you’ll be awarded an associate level certification.

Who is this course meant for?

From marketing professionals to small business owners and managers, anybody who’s looking to upskill quickly and learn from the best in the business will benefit from this course. It’s specifically designed and organised to fit around your busy schedule.

Do I have to already be in marketing to do this course?

Not at all. Although it might give you an advantage and a different context, this course is designed to be doable for beginners with a strong interest in content marketing.

How long does this short course take?

You will have twelve (12) weeks to work through the learning material. There’s around ten (10) hours of self-paced content, so that’s less than an hour a week commitment! Of course, you can complete the course faster if you wish.

What’s next after this course?

Digital Academy delivers a variety of more advanced courses in partnership with the Digital Marketing Institute. Click back to the courses page to explore the full range.