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This course is all about content marketing. From crafting social media messaging, to keeping website visitors engaged, content marketing is an art. You’ll learn creative approaches and practical skills you can apply across various channels.
100% Online – On Demand
This short course is designed to leave you ready to take on content marketing challenges right away. You will learn through a dynamic mix of basic reading and real-life case studies. Plus you’ll get practical toolkits you can use to practice right away, as well as using in your work after you graduate.
Receive a globally recongnised certificate
upon completion of your course
Exclusive insights from recognised experts and industry leaders.
Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.
Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.
Truly designed to be studies online.
Anytime and anywhere.
See the stats on certification of choice for
serious digital marketers.
The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.
5 Modules • Approx 10 Hours of Learning Content
Conduct smart research to develop detailed customer personas. Use this data to inform your choice of on-page content strategy for your website.
The words on your website aren’t just they’re to fill space. They’re read by search engines and prospective customers, and you’ll need to cater to both. Learn to use the right language to bring traffic to your website and increase revenue.
Content is your change to tell your story, engage with your audience, and invite them to share in the world of your brand. Discover how to start that story, and which narratives work best for your customers.
Learn how to create content that’s made for your audience and designed for a particular channel, yet repurposeable across multiple platforms. This module is packed with toolkits that will make your fresh start in content marketing 1000% easier.
A comprehensive content strategy is more than just a good style guide. It’s rules and systems on measuring performance, auditing existing content frameworks, and making the most of analytics across platforms.
The course fee is USD$375.
There’s just one simple assessment: an online 40-question multiple choice exam. You can take the exam in the comfort of your own home. When you complete it successfully, you’ll be awarded an associate level certification.
From marketing professionals to small business owners and managers, anybody who’s looking to upskill quickly and learn from the best in the business will benefit from this course. It’s specifically designed and organised to fit around your busy schedule.
Not at all. Although it might give you an advantage and a different context, this course is designed to be doable for beginners with a strong interest in content marketing.
You will have twelve (12) weeks to work through the learning material. There’s around ten (10) hours of self-paced content, so that’s less than an hour a week commitment! Of course, you can complete the course faster if you wish.
Digital Academy delivers a variety of more advanced courses in partnership with the Digital Marketing Institute. Click back to the courses page to explore the full range.
Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.