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This short course covers all the core knowledge and practical skills you need to win at online selling, from finding the right prospects to closing sales and building real post-sales relationships.
100% Online – On Demand
Selling through digital channels is a bigger challenge than you might think. Even for experienced sales pros and marketing all-rounders. The tools for effective, efficient and sustainable digital selling are just six hours (of self-paced learning) away.
This course is designed to help you hit the ground running as a high-performing digital seller, digital customer service manager, sales team member, or social selling all-rounder.
Receive a globally recongnised certificate
upon completion of your course
Exclusive insights from recognised experts and industry leaders.
Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.
Digital Academy is based in Australia, meaning we’re able to provide you with the support you need right when you need it.
Truly designed to be studies online.
Anytime and anywhere.
See the stats on certification of choice for
serious digital marketers.
The DMI certification framework is recognised all across the world. Share it on LinkedIn and social media to get noticed by recruiters and decision makers. On completion, your course carries relevance, recognition and pedigree that is highly sought after by your employers.
5 Modules • Approx 6 Hours of Learning Content
The way people buy has changed forever. To sell online successfully, you need to understand how and why customers go from 0 to 100. In this module, you’ll learn how to map the buying journey and use social media to deliver your message, whilst integrating digital sales tools.
Create target personas from scratch, then take it to the next level by using social intelligence and listening tools to refine and deepen profiles. This module covers using digital research to fine tune your approach to meeting customers where (and when) they are online.
What does it take to show up on your customers’ social feeds – and get noticed? Create original content and curate your profile strategically to be seen and remembered. Learn to build an organic network of buyers.
How do you tap in to what makes visitors and users become buyers? This module is a deeper dive into the needs and wants of buyers, and how to build lasting relationships by satisfying those drivers.
We all know it’s much more efficient to keep a happy customer than to find a new one to replace them. But how does this old truism apply to digital selling, where the channels and opportunities are worlds apart? This module is about engaging through real communities, and learning how to use digital platforms for upselling and cross-selling.
The Certified Digital and Social Selling Specialist course is priced at USD$375 up front.
To get your certification, you’ll need to pass a one-hour exam through Pearson Vue, a third-party computer-based testing partner. Pearson Vue has testing centres worldwide; see their website or ask your course consultant for your closest location.
The passing grade is 60%. Please note that your exam fee is included in the course price of AUD$645. However, if you need to re-sit the exam to achieve a passing grade, there will be a small fee, payable directly to Pearson Vue when you book in for your subsequent attempt.
You don’t need any particular experience or background to apply for the Certified Digital and Social Selling Specialist course. All you need is a desire to pursue a career in digital and social sales, or to upskill in this area as part of your sales leadership skill set.
Once you’ve finished this course, you should have a solid understanding of digital and social sales as an important part of overall sales channels – or as the sole channels for your organisation. You’ll be able to incorporate digital tools into your sales strategies to streamline processes, increase your on-target earnings, and break into the sales leadership roles you’re chasing.
The Certified Digital and Social Selling Specialist certification is recognised and respected worldwide. It’s a global standard because it’s created and validated by industry experts from world-leading digital marketing organisations. Please note that this is not a nationally accredited course for qualification framework purposes.
Digital Marketing Institute has 190,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.